50%

of sales comes from signage

and nearly 40% is from impulse buying – make it count!

Schedule advertisements of different items at certain times of day to reach the customer base that is most likely to buy on impulse.

Dairy Queen Goes Digital

Draw in More Customers with LED Reader Boards

You own and control your own advertising medium. You decide what to say and when you say it. High resolution, unbeatable contrast and targeted messaging increases customer traffic while improving curb appeal.

Consider This

Boost your sales and on-premise advertising with a digital display.

  • Share specials and promotions they can't pass up.
  • Display life-like images for quicker recognition than text alone.
  • Daypart content to pull drivers in during lunch or on their way home.
  • Switch up your content and messaging from any device, wherever you are.
Dairy Queen

ROI Calculator

Make More Money with Digital Reader Boards

Dairy Queens across the nation are increasing their sales with LED signage. This digital medium, paired with quality content, drives customers to your location. Calculate the potential profitability a digital reader board can provide you.

Gross Annual Sales $
Gross Profit Margin
 %
Annual Projected Lift
 %
Initial Cost of Investment $

Bad Weather? No Problem.

Your employees will no longer endure bad weather to change your display. Venus Control Suite display control software enables you to create, schedule and update dynamic text and graphics anytime, anywhere, from any device.

Learn About Venus Control Suite

Digital Reader Board Package

Dairy Queen Digital Reader Board Rendering

Our state-of-the-art, energy-efficient LED technology features exceptional graphics, high contrast and the tightest resolution.

Choose one of the Dairy Queen-approved full-color display options:

Pixel PitchLines and ColumnsPhysical SizeViewing DistanceCharacter Height
15.85 mm60 x 1253'8" x 6'9"37'4.4"
19.8 mm48 x 1003'8" x 6'9"45'5.5"

Learn About Galaxy GS6

In addition to the industry's best LED sign, you get...

Dairy Queen Promotional Content

Receive free access to Dairy Queen corporate-approved messaging that follows Dairy Queen's promotional calendar when you purchase a display.

Installation & One-Year Parts and Labor Service Plan

Our installation services ensure your reader boards are installed properly while guaranteeing you receive parts coverage for one year.

Sign Code Analysis

We offer a no-obligation, free sign code analysis through our sign legislation department – they oversee the sign permit process.

What are DQ owners saying about Daktronics?


 

 

But we’ve noticed that the less-advertised items . . . really pick up when we have them on the sign. Terri Webster ownerDairy Queen #18953
There is a lot of good, flag-waving content in the media kit that brings that pride.Terri Webster ownerDairy Queen #18953
I love that I can program the sign from home.Terri Webster ownerDairy Queen #18953
The sign has definitely boosted sales. Terri Webster ownerDairy Queen #18953
Our manager used to have to climb up a ladder and put letters up on our old reader board. He LOVES this one! [new LED display] JP and Brenda Benedict owners Dairy Queen
It [LED sign] looks great and gives us the image of being “up to date."JP and Brenda Benedict ownersDairy Queen
We have had sales increases when other stores have not. Many of our customers come in and say, “I want what's on the sign."JP and Brenda BenedictownersDairy Queen
Even with the many restrictions, we can still advertise more items more often with a digital display than we could with a changeable letter sign.Bob CahillOwnerDairy Queen St. Charles, IL
Digital displays have a much more professional look. I really liked the display when I first started my research, and my sign company recommended that I choose Daktronics.Geff FreelandOwnerDairy Queen Victoria, British Columbia
I did a small survey of customers who ordered the special and asked them what got them into the store. Everyone said it was because of our display.Sheldon AldrichOwnerDairy Queen Vernon, British Columbia

 

 

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Content So Good You Could Take a Bite Out of It

Creative and engaging content is of the upmost importance when it comes to your reader board.

Download Free Content

Corporate-approved Dairy Queen content is available upon your display’s purchase. This content follows the Dairy Queen promotional calendar, showcasing specials and menu items with eye-catching graphics and animations.

Access the DQ Hub

 
 

Create Your Own Content: Design Guidelines

You can also design your own content to promote new menu items, communicate hours of operation and more. Get started with the following guidelines:

Use Bold Colors

Use Easy-to-Read Fonts

Add Pricing when Possible

Display Time & Temp Frequently to Get Noticed

How do I purchase a Daktronics LED display?

Submit the form and we'll contact you to talk about your project. We'll also help to evaluate your location, budget, and needs to recommend the sign best for you.



Fill out my online form.