50% of sales come from signage

and nearly 40% from impulse buys - make it count!

Schedule advertisements of different items at certain times of day to reach the customer base that is most likely to buy on impulse.

Dairy Queen Goes Digital

Draw in More Customers with LED Reader Boards

You own and control your own advertising medium, decide what to say and when to say it. High resolution, unbeatable contrast and targeted messaging increases customer traffic while improving curb appeal.

Introducing DQ® Building Blocks

Custom On-Brand Content Made Easy

When you purchase a Daktronics LED sign, you get access to images of DQ core menu items, backgrounds and design elements to help you create professional custom messages quickly and easily. Find them in your Venus Control Suite software media library and follow these tips:

Use Bold Colors

Use Easy-to-Read Fonts

Add Pricing when Possible

Display Time & Temp Frequently to Get Noticed

See All Available Content

Make Your Content Look Great

Displaying great content enables you to get the maximum return on your Daktronics LED sign investment. Use these guides to take you step-by-step through the content planning and creation process.

Digital Campaign Guide

Content Best Practices

Download Resources

Download Free Dairy Queen Content Quarterly

Daktronics partners with Dairy Queen’s corporate team to provide fresh content to you every quarter. This content follows the Dairy Queen promotional calendar, showcasing specials and menu items with eye-catching graphics and animations.

If You Use Venus Control Suite:

Accessing content just got easier! You can now find your Dairy Queen content right in your Venus Control Suite Media Library. Simply schedule it to your playlist. Use this guide to help you get started.

Download the Content Access Guide

If You Use Venus 1500:

You can still find the most up-to-date content on the DQ Hub. Just download it from there and add it to your Venus 1500 Media to schedule it to run on your display.

Access the DQ Hub

DQ Owners' Success with Digital Signage

LED marquee sign

Franklin, Indiana

Joe Napier explains how the digital signage at his three DQ locations have paid for themselves, and then some.

Learn More

Albuquerque, New Mexico

Read how Sheri Williams increases safety for her employees while boosting sales at her Dairy Queen.

Learn More

Digital marquee sign

Vienna, West Virginia

Hear what Tim LeFevre says about how digital signage brings customers through his door, day after day.

Learn More

Oreo fudge brownie digital ad

Madison, South Dakota

DeLon Mork triggers impulse buys at his DQ in Madison, SD, by using a digital sign for branding and advertising.

Learn More

Farmington, Minnesota

Owner Paul Clemons uses a new digital sign to help his employees avoid nasty weather – and attract customers.

Learn More

Point Pleasant, West Virginia

Bob McCloy explains how his digital sign is helping him outperform other stores in his district.

Learn More

Powerful and Versatile Communication

The versatility of an LED display enables you to update your messaging at a moment's notice. Learn how Dairy Queens around the nation have used digital signage to adapt to the constantly evolving circumstances of the pandemic by reflecting necessary content on their displays.

Learn More


LED sign at DQ

Consider This

Boost your sales and on-premise advertising with a digital display.

  • Share specials and promotions they can't pass up.
  • Display life-like images for quicker recognition than text alone.
  • Daypart content to pull drivers in during lunch or on their way home.
  • Switch up your content and messaging from any device, wherever you are.

Tim LeFevre, owner of 10 Dairy Queen franchises in West Virginia, has mastered the use of digital to engage his customers and community.

Listen to His Story

Bad Weather? No Problem.

Your employees will no longer endure bad weather to change your display. Venus Control Suite display control software enables you to create, schedule and update dynamic text and graphics anytime, anywhere, from any device.

Learn About Venus Control Suite

What are DQ owners saying about Daktronics?

Digital Reader Board Package

Our state-of-the-art, energy-efficient LED technology features exceptional graphics, high contrast and the tightest resolution.

Choose one of the Dairy Queen-approved full-color display options:

Pixel Pitch Lines and Columns Physical Size Viewing Distance Character Height
6 mm 180 x 360 4'2" x 7'6" 13' 2"
8 mm 90 x 135 2'11" x 3'11" 18' 2.2"
10 mm 108 x 216 4'2" x 7'6" 21' 2.8"
15.85 mm 60 x 125 3'8" x 6'9" 37' 4.4"


Learn About Galaxy Displays

In addition to the industry's best LED sign, you get...

Dairy Queen Promotional Content

Receive free access to Dairy Queen corporate-approved messaging that follows Dairy Queen's promotional calendar when you purchase a display.

Installation & One-Year Parts and Labor Service Plan

Our installation services ensure your reader boards are installed properly while guaranteeing you receive parts coverage for one year.

Sign Code Analysis

We offer a no-obligation, free sign code analysis through our sign legislation department – they oversee the sign permit process.

Calculate your digital signage potential ROI.

Whether you're looking to add to your current marketing mix or exploring alternative solutions, digital displays provide cutting-edge technology for cost-efficient advertising. See how much ROI you might expect by using an electronic message center.

Get Started

Blue Ribbon Graphic

Daktronics is the 2021 DQ Equipment Vendor of the Year!

We are committed to helping fantastic DQ® franchise owners in the U.S. attract more fans, and we are so appreciative of the honor American Dairy Queen Corporation (ADQ) bestowed on the Daktronics team. Read more about our relationship with ADQ and how they named us as the 2021 DQ® Equipment Vendor of the Year.

How do I purchase a Daktronics LED display?

Submit the form and we'll contact you to talk about your project. We'll also help to evaluate your location, budget, and needs to recommend the sign best for you.