50% of sales come from signage
and nearly 40% is from impulse buying - make it count!
Schedule advertisements of different items at certain times of day to reach the customer base that is most likely to buy on impulse.
Dairy Queen Goes Digital
Draw in More Customers with LED Reader Boards
You own and control your own advertising medium, decide what to say and when to say it. High resolution, unbeatable contrast and targeted messaging increases customer traffic while improving curb appeal.
Daktronics is the 2021 DQ Equipment Vendor of the Year!
Visit Us at DQ Connect 2022
January 7-8, 2022
We hope to see you at DQ Connect to share how Daktronics has been helping DQ stores boost their sales and improve their marketing strategies for years! Read the stories below for a sneak peak.
Powerful and Versatile Communication
Digital signage at your store is a powerful tool to influence customers' decisions as they are poised to place their order. Read how a digital sign is paying for itself from one Dairy Queen owner.
The owner of 10 Dairy Queens in West Virginia counts on his LED displays to bring customers through the door, day after day. Hear what he has to say about the impact of digital signage and his plans for the future.
The versatility of an LED display enables you to pivot your message at a moment's notice. Listen to how a Dairy Queen owner evolved his content strategy through the year 2020.
Boost your sales and on-premise advertising with a digital display.
- Share specials and promotions they can't pass up.
- Display life-like images for quicker recognition than text alone.
- Daypart content to pull drivers in during lunch or on their way home.
- Switch up your content and messaging from any device, wherever you are.
Calculate your digital signage potential ROI.
Whether you're looking to add to your current marketing mix or exploring alternative solutions, digital displays provide cutting-edge technology for cost-efficient advertising. Enter your information to see how much ROI you might expect by using an electronic message center.
What are DQ owners saying about Daktronics?
Digital Reader Board Package
Our state-of-the-art, energy-efficient LED technology features exceptional graphics, high contrast and the tightest resolution.
Choose one of the Dairy Queen-approved full-color display options:
|Pixel Pitch||Lines and Columns||Physical Size||Viewing Distance||Character Height|
|10 mm||108 x 216||4'2" x 7'6"||21'||2"|
|15.85 mm||60 x 125||3'8" x 6'9"||37'||4.4"|
|19.8 mm||48 x 100||3'8" x 6'9"||45'||5.5"|
In addition to the industry's best LED sign, you get...
Dairy Queen Promotional Content
Receive free access to Dairy Queen corporate-approved messaging that follows Dairy Queen's promotional calendar when you purchase a display.
Installation & One-Year Parts and Labor Service Plan
Our installation services ensure your reader boards are installed properly while guaranteeing you receive parts coverage for one year.
Sign Code Analysis
We offer a no-obligation, free sign code analysis through our sign legislation department – they oversee the sign permit process.
Content So Good You Could Take a Bite Out of It
Showing creative and engaging content entices customers to turn in and order more.
Daktronics partners with Dairy Queen’s corporate team to provide fresh content to you every quarter. This content follows the Dairy Queen promotional calendar, showcasing specials and menu items with eye-catching graphics and animations.
If You Use Venus Control Suite:
Accessing content just got easier! You can now find your Dairy Queen content right in your Venus Control Suite Media Library. Simply schedule it to your playlist. Use this guide to help you get started.
If You Use Venus 1500:
You can still find the most up-to-date content on the DQ Hub. Just download it from there and add it to your Venus 1500 Media to schedule it to run on your display.
Create Your Own Content: Design Guidelines
You can also design your own content to promote new menu items, communicate hours of operation and more. Get started with the following guidelines:
Use Bold Colors
Use Easy-to-Read Fonts
Add Pricing when Possible
Display Time & Temp Frequently to Get Noticed