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I’d recommend FrameWrx to other businesses. I see so many of these people get a board, and they'll have the time and the temperature and that's it. I've always felt like my board looks good. I think if you're going to invest the money, put good stuff on it.
When the first one went up, I couldn’t believe how our sales went up because of it. When we had a sale going on, people would come in. I don’t do any local marketing anymore and haven’t since I got it. That’s my only advertising locally - just my sign. The new one has higher resolution, and it looks so nice. People noticed it right away.
The digital sign helps the business. It puts the content out there right at our store, so people can swing in right when they see it. They can act on it immediately. I’ve never regretted it.
If we put a discounted item on the sign, it drives transactions on that item about 30% versus prior and post weeks. There’s no way we could advertise that and promote it to that level without the sign.
The store is outperforming the district average in the neighborhood of about 8 percent. It’s outperforming our other three stores by about 4 percent. That store had been lacking in both categories all of last year. I credit the sign for that.
We have 68 BKs. Seven have digital signs. We have them on all our newer stores, and added signs to newer stores. Some of the new store openings have been incredibly successful and some haven’t been. The messaging does help. We are continuing to install them. We haven’t added them to any of the older BKs. If we do a remodel, we will do that.
I certainly would think the graphics would attract more people. At nighttime it pops compared to competitors. If they want to test putting them in older stores, we’d love to do that.
The digital signs have been adaptable. We’ve mounted them many different ways. There’s a value in looking new, looking fresh. It’s important to keep up with competitors in the area. The look is fresh. I can’t stand the look of the old manual letter boards. We can promote new sandwiches and value prices.
We had a 9% increase in February and between 10 and 12% in March. I’m very competitive. I want to beat other stores, and we are ahead now.
When we put digital in last year, it was for three reasons: 1. Safety 2. Convenience 3. Exposure