Don't Leave Money on the Table

Let us show you the potential at your venue to raise revenue from your scoring system.

Welcome to Daktronics Sports Marketing

Helping Schools Fund Scoreboard & Video Projects Through Sponsorship Revenue

What if your video display or scoreboard could pay for itself and then keep earning revenue for your school? When you purchase your display from Daktronics, you have the knowledge and experience of Daktronics Sports Marketing (DSM) behind you. We've been working with schools like yours for more than 15 years, securing sponsorships and increasing revenue.

Here's the best part: Your DSM services are free when you purchase a display from Daktronics. Schools that work with us bring in an average of $40,000 per year - money that can directly benefit students!

Find out how DSM can help your school earn revenue.

Let Us Contact You

We are able to customize weekly events such as Outstanding Alumni, Teacher of the Year, and Homecoming Court.	Jim Streety	Athletic Director	New Braunfels High School
Our students play a very important role in operating cameras and assisting with the operation of the board. This is proving to be a great learning experience for our students.	Jim Streety	Athletic Director	New Braunfels High School
Selling advertising spots to pay for the board was much easier because of the marketing help we received from Daktronics. We already have a waiting list for future advertisers!	Jim Streety	Athletic Director	New Braunfels High School

University of Georgia	University of Georgia	WP-023376	Athens	GP0\|#a342024b-301e-4c61-a6d1-3d0385d9c850;L0\|#0a342024b-301e-4c61-a6d1-3d0385d9c850\|Georgia:GA;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	UGAAGA
University of Georgia	University of Georgia	WP-023377	Athens	GP0\|#a342024b-301e-4c61-a6d1-3d0385d9c850;L0\|#0a342024b-301e-4c61-a6d1-3d0385d9c850\|Georgia:GA;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	UGAAGA
University of Georgia	University of Georgia	WP-023378	Athens	GP0\|#a342024b-301e-4c61-a6d1-3d0385d9c850;L0\|#0a342024b-301e-4c61-a6d1-3d0385d9c850\|Georgia:GA;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	UGAAGA
University of Georgia	University of Georgia	WP-023379	Athens	GP0\|#a342024b-301e-4c61-a6d1-3d0385d9c850;L0\|#0a342024b-301e-4c61-a6d1-3d0385d9c850\|Georgia:GA;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	UGAAGA
University of Georgia	University of Georgia	WP-023380	Athens	GP0\|#a342024b-301e-4c61-a6d1-3d0385d9c850;L0\|#0a342024b-301e-4c61-a6d1-3d0385d9c850\|Georgia:GA;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	UGAAGA
University of Georgia	University of Georgia	WP-023381	Athens	GP0\|#a342024b-301e-4c61-a6d1-3d0385d9c850;L0\|#0a342024b-301e-4c61-a6d1-3d0385d9c850\|Georgia:GA;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	UGAAGA
University of Georgia	University of Georgia	WP-023385	Athens	GP0\|#a342024b-301e-4c61-a6d1-3d0385d9c850;L0\|#0a342024b-301e-4c61-a6d1-3d0385d9c850\|Georgia:GA;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	UGAAGA
University of Georgia	University of Georgia	WP-023386	Athens	GP0\|#a342024b-301e-4c61-a6d1-3d0385d9c850;L0\|#0a342024b-301e-4c61-a6d1-3d0385d9c850\|Georgia:GA;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	UGAAGA
University of Georgia	University of Georgia	WP-023387	Athens	GP0\|#a342024b-301e-4c61-a6d1-3d0385d9c850;L0\|#0a342024b-301e-4c61-a6d1-3d0385d9c850\|Georgia:GA;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	UGAAGA
T L Hanna High School	T L Hanna High School	WP-022397	Anderson	GP0\|#f85c7539-9e82-4e2b-b7ec-ca2b535d1b4d;L0\|#0f85c7539-9e82-4e2b-b7ec-ca2b535d1b4d\|South Carolina:SC;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	186355-021
Collierville High School	Collierville High School	WP-21979	Collierville	GP0\|#24a294e6-c501-4b42-8f59-55bd24fb7ad3;L0\|#024a294e6-c501-4b42-8f59-55bd24fb7ad3\|Tennessee:TN;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	201372-002
Collierville High School	Collierville High School	WP-21978	Collierville	GP0\|#24a294e6-c501-4b42-8f59-55bd24fb7ad3;L0\|#024a294e6-c501-4b42-8f59-55bd24fb7ad3\|Tennessee:TN;GTSet\|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP\|#250d4c9d-ec42-43d6-b50b-21dddfa79496	GP0\|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0\|#0bcb51922-bc5d-4f17-b95b-de5455d1da85\|United States:USA;GTSet\|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d	201372-002

Since 2012, the Daktronics Sports Marketing Team has helped more than 400 schools.

the average number of sponsors needed to complete a project

$40k

the average revenue created for a high school

different industries that typically advertise on a video display

300+

video displays installed thanks to DSM

800+

add-ons paid for by revenue raised

Project Installation Photo with DSM Advertisement Content

Projects Brought to Life

Learn about schools that are generating revenue with video boards and DSM.

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201 Daktronics Dr. | Brookings, SD 57006-5128 | 800-325-8766