Don't Leave Money on the Table

Let us show you the potential at your venue to raise revenue from your scoring system.

​Welcome to Daktronics Sports Marketing

Helping Schools Fund Scoreboard & Video Projects Through Sponsorship Revenue

What if your video display or scoreboard could pay for itself and then keep earning revenue for your school? When you purchase your display from Daktronics, you have the knowledge and experience of Daktronics Sports Marketing (DSM) behind you. We've been working with schools like yours for more than 15 years, securing sponsorships and increasing revenue.

Here's the best part: Your DSM services are free when you purchase a display from Daktronics. Schools that work with us bring in an average of $40,000 per year - money that can directly benefit students!

Find out how DSM can help your school earn revenue.



Since 2012, the Daktronics Sports Marketing Team has helped more than 400 schools.


the average number of sponsors needed to complete a project


the average revenue created for a high school


different industries that typically advertise on a video display


video displays installed thanks to DSM


add-ons paid for by revenue raised

Projects Brought to Life

Learn about schools that are generating revenue with video boards and DSM.

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See How Daktronics Sports Marketing Will Benefit Your School

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