Digital Billboard Products
Future-Proof Your Digital Inventory with Daktronics
The future depends on the decisions you make now. A digital billboard that can handle your vision will help you generate more revenue both now and years down the road.
As the leader in digital billboard technology, partnering with Daktronics means selecting a provider that will make you and your advertisers not only look the best, but capture attention to set your message apart from the competition. That makes Daktronics the best value in the industry.
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Whether a roadside digital billboard or an urban display, Daktronics provides a variety of options to fit your needs and location, including a number of digital roadside options as well as high-resolution, small-format digital billboards for close-viewing audiences.
Industry Standard LED Billboard Sizes
We design digital billboards to make you money long-term.
10-Year Brightness Guarantee
Daktronics ships digital billboards at 8,500 nits -- 13% higher than the rest of the industry. We guarantee your display's brightness will be at least 5,000 nits at year 10.
Future-proofed Display Technology
As marketing continues to evolve, the demands of digital billboard evolve with it. A product that supports programmatic advertising, audience measurement, mobile integration and the trends of tomorrow will help you say ahead of the curve. Daktronics designed its latest digital billboard technology with these trends in mind.
Brighter Lights, Lower Consumption
Other manufacturers reduce brightness to lower power consumption. We buy the latest LED available to date and design our displays to direct lights toward the intended audience, improving clarity while reducing power consumption and remaining neighborhood friendly. Learn more.
Better Access, Faster Service
Daktronics billboards come with both front and rear service access. This means no matter where you install your billboard, it will require less time on site for repairs. Using the industry-standard 400 mm x 400 mm module, we minimize components and ultimately increase reliability.
Simple, Fast Install
By installing more digital signs than any other provider, we learned to simplify the process by eliminating spreader beams, horizontal stringers, bucket trucks and onsite wiring. In most situations, our displays install in hours, not days.
Snap Auto-Blending Technology
Snap calibration is a sophisticated algorithm which automatically adjusts replacement modules to match the display's surrounding modules, aiding to the most brilliant image quality in the industry.
Factory-integrated SmartLinkTM, allowing remote power control.
Parts support for 12 years
Calculate Your Potential Revenue
Out of home digital billboards are powerful money-making tools. Digital opens the door for more ad slots, meaning more revenue. Calculate a total cost of ownership and discover your potential ROI, or share with your advertisers how much it costs to reach 1,000 people.
Not sure which billboard product is right for you?
View our interactive product selector to match a product to your advertising goals.
We Help You Maximize Your Investment
We believe that a digital billboard should be 50%-100% sold out before even installing – so much that we help by sharing our framework for success. Learn about outdoor advertising trends, creative content ideas, sales strategies, ad grid options, the benefits of digital for advertisers and more.
Wallscapes and Urban Billboards
Daktronics offers a variety of digital billboard options tailored to your needs, including high-resolution, small-format digital billboards for close-viewing audiences.
If you're looking to catch the glance of pedestrians or up-close traffic, look no further than Daktronics street furniture and video wall line. Whether looking to install near a bus stop, in an airport or a high-traffic shopping area, Daktronics has the indoor product line that meets the increasing industry demands of high-resolution and high-performance.
View Video Wall Products View Digital Street Furniture Products
You Get What You Pay For
There are differences between manufacturers' products. Know what you are paying for.
Daktronics LED modules and power supplies have outstanding reliability. Our products give you peace of mind knowing your digital billboards are up, running properly and making you money.
Learn More About Our Testing Process