THE DAKTRONICS VISION
To be the world leader at informing and entertaining audiences through dynamic audio and visual communication systems.
Reinventing the way you display since 1968.
From our humble beginnings, Daktronics became the undisputed world leader in designing and manufacturing electronic scoreboards, programmable display systems and large-screen video displays.
No matter where you live, work and play, you’ve no doubt seen our life’s work. From the simplest high school scoreboard to the largest NFL stadium dynamic video display – and from the message board at your local convenience store to the huge spectaculars in Times Square, Las Vegas and Dubai – we are passionate about taking care of our customers and making our displays look their best for everyone who sees them.
Our Values Reflect our Mission
Every day, our values are reflected in the way we build our products and our relationships. We deliver industry-leading value to our customers by:
Engaging our employees through challenging and rewarding opportunities
Developing strategic partnerships with our suppliers
Leveraging our strengths in product innovation, manufacturing and service
Contributing to the betterment of our communities
Generating an attractive return for investors
How do we do it?
It’s one thing to talk about what we want to do. It’s another thing to actually make it happen. Our Midwestern values and work ethic are a big part of that. We call it the Daktronics Difference.
Our Humble Beginnings
Daktronics was founded in 1968 by two South Dakota State University engineering professors – Aelred Kurtenbach and Duane Sander. They wanted to keep talented university students in the state by providing them with viable, challenging work right here in Brookings. So, they set up shop in Al’s garage, found some investors and never looked back.
That simple vision has turned into a company that employs more than 2,500 people worldwide, with more than half of those in South Dakota. Through it all, we’ve kept our priorities straight. Our co-founder Al Kurtenbach explains it best in this video.