Daktronics Event Production

Daktronics provides complete game-day production services personalized to achieve your goals – whether it's for a single event or an entire season.

Our event producers help you capitalize on existing production strengths while also supporting streaming, live broadcast and more. They can manage existing production staff or assist with hiring, training and filling in other positions as necessary, including the following positions:

  • Technical director
  • Camera operators
  • Video replay operators
  • Computer graphics personnel
  • Scoreboard operators
  • Stats operators
  • Other live production professionals

Together, our Professional Services team and the institution create an immersive live event experience, maximizing any venue's display investment and fulfilling any event's live broadcast needs.

Behind the Scenes

James Madison University

Adding an on-site Daktronics event producer into the mix elevated the game-day experience while serving as a valuable resource for the university to ensure their brand and sponsors are represented in the best way. As a liaison between Daktronics and JMU, the event producer is intimately aware of the system, how it functions and how the content will show on the display. Pairing them together allows for the best possible outcome on game day for JMU and their fans.

Old Dominion University

To deliver a cohesive branding and immersive game-day experience to the campus at Old Dominion University, Daktronics collaborated to create a shared vision including graphics packages and event support for the university. An experienced on-site event producer uses the digital graphics at the right time on the right displays to immerse fans in the experience for several sporting events on campus. In this streamlined approach, the event producer serves as a go-between for the school and Daktronics as well as being on the front lines for additional service needs.

Event Production Consultation

In addition to providing the world’s highest standard of video displays and control products, the Daktronics Professional Services team provides remote and on-site Event Production Consultation services. These offerings are customized to meet your unique needs and build on the strengths of your current production. After identifying your specific goals, desires and needs, our team will develop a personalized consultation to help you increase fan engagement, save money, increase workflow efficiency and more.

Remote Consultation

Each consultation session will be done via webinar at a mutually agreed upon time and involves the following:

  • Session 1: Introduction and Collaboration (1 hour)
  • Session 2: Advancing Events and Next Steps (1 hour)
  • Session 3: Goal Setting and Wrap Up

On-site Consultation

Our team will visit your venue to perform an on-site event production consultation. This offering includes:

  • Session 1: On-site, in-person consultation (1 full day)
  • Session 2: Remote Consultation (1 hour)

High School Event Production Curriculum

Create Opportunities for Students with Your Video Display

Our Event Production Curriculum provides opportunities for students to learn the art of event production through hands-on experience operating their school's video board. Developed by professional event producers, this curriculum guides classrooms through a course on how to put on a professional-level show at a school of any size.

Learn About the High School Curriculum

Contact Daktronics Professional Services