of sales comes from signage

and nearly 40% is from impulse buying – make it count!

Schedule advertisements of different items at certain times of day to reach the customer base that is most likely to buy on impulse.

Burger King Goes Digital

Draw in More Customers with LED Reader Boards

You own and control your own advertising medium. You decide what to say and when you say it. High resolution, unbeatable contrast and targeted messaging increases customer traffic while improving curb appeal.

Consider This

Boost your sales and on-premise advertising with a digital display.

  • Share specials and promotions they can't pass up.
  • Display life-like images for quicker recognition than text alone.
  • Daypart content to pull drivers in during lunch or on their way home.
  • Switch up your content and messaging from any device, wherever you are.
Dairy Queen

ROI Calculator

Make More Money with Digital Reader Boards

Burger Kings across the nation are increasing their sales with LED signage. This digital medium, paired with quality content, drives customers to your location. Calculate the potential profitability a digital reader board can provide you.

Gross Annual Sales $
Gross Profit Margin
Annual Projected Lift
Initial Cost of Investment $

Bad Weather? No Problem.

Your employees will no longer endure bad weather to change your display. Venus Control Suite display control software enables you to create, schedule and update dynamic text and graphics anytime, anywhere, from any device.

Learn About Venus Control Suite

Digital Reader Board Package

Our state-of-the-art, energy-efficient LED technology features exceptional graphics, high contrast and the tightest resolution.

Choose one of the Burger King-approved full-color display options:

Burger King Digital Reader Board Rendering
Pixel PitchLines and ColumnsPhysical SizeCharacter Height
15.85 mm40 x 1252'7" x 6'9"4" - 24"
15.85 mm60 x 1253'8" x 6'9"4" - 37"
15.85 mm60 x 1503'8" x 8'1"4" - 37"
15.85 mm80 x 1754'8" x 9'5"4" - 49"
19.8 mm48 x 1203'8" x 8'1"5" - 37"
19.8 mm64 x 1404'8" x 9'5"5" - 49"

Learn About Galaxy GS6

In addition to the industry's best LED sign, you get...

Burger King Promotional Content

Receive free access to Burger King corporate-approved messaging that follows Burger King's promotional calendar when you purchase a display.

Installation & One-Year Parts and Labor Service Plan

Our installation services ensure your reader boards are installed properly while guaranteeing you receive parts coverage for one year.

Sign Code Analysis

We offer a no-obligation, free sign code analysis through our sign legislation department – they oversee the sign permit process.

What are Burger King owners saying about Daktronics?



We have seen a definite increase in sales since we installed the upgrade!Jim MillenOwnerBurger King #3021
I've installed displays in 90% of my stores, and will put them in other locations. I chose Daktronics based on the company's reputation, and the displays have excellent image quality. It allows us to specifically target customers.Tom Walsh Jr.Franchise OwnerBurger King
Our Daktronics display definitely allows a better read than our old white reader board for the traffic that travels this area. The local reseller highly recommended Daktronics for a smooth upgrade process.John KousoujianOwnerBurger King
I like the sign because you can really tailor your advertising toward the customer's specific needs rather than one message all day long. It takes me less than a minute to change the copy.Eric LutherFranchise OwnerBurger King



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Burger KingBurger KingWP-023553San AntonioGP0|#4c6c24d8-01c5-41ea-9d51-ff425c94d2c4;L0|#04c6c24d8-01c5-41ea-9d51-ff425c94d2c4|Texas:TX;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d189733-004
Burger King #26151Burger King #26151WP-023225HelenaGP0|#fbddceab-e372-4dda-859e-d03a3ce9c887;L0|#0fbddceab-e372-4dda-859e-d03a3ce9c887|Montana:MT;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d153649-014
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Content So Good You Could Take a Bite Out of It

Creative and engaging content is of the upmost importance when it comes to your reader board.

Download Free Content

Corporate-approved Burger King content is available upon your display’s purchase. This content follows the Burger King promotional calendar, showcasing specials and menu items with eye-catching graphics and animations.

Access the Burger King Hub

Create Your Own Content: Design Guidelines

You can also design your own content to promote new menu items, communicate hours of operation and more. Get started with the following guidelines:

Use Bold Colors

Use Easy-to-Read Fonts

Add Pricing when Possible

Display Time & Temp Frequently to Get Noticed

How do I purchase a Daktronics LED display?

Submit the form and we'll contact you to talk about your project. We'll also help to evaluate your location, budget, and needs to recommend the sign best for you.