Reinventing Piccadilly Lights
The iconic lights in London's Piccadilly Circus were upgraded by Land Securities & Daktronics, to a massive, outward-curved display capable of true 4K video production. Display content is managed by premium digital out-of-home media provider Ocean Outdoor UK on behalf of Landsec. This update marks the longest period of time for Piccadilly Lights to be dark since the 2nd World War. The transformation reestablishes Piccadilly Circus on the world stage.