Reinventing Piccadilly Lights

The iconic lights in London's Piccadilly Circus were upgraded by Land Securities & Daktronics, to a massive, outward-curved display capable of true 4K video production. Display content is managed by premium digital out-of-home media provider Ocean Outdoor UK on behalf of Landsec. This update marks the longest period of time for Piccadilly Lights to be dark since the 2nd World War. The transformation reestablishes Piccadilly Circus on the world stage.

Video render courtesy of Ocean Outdoor UK

Piccadilly by the Numbers

We have gathered some interesting facts about Piccadilly Lights as we follow the progress of this monumental installation. 

 
 
 
 
 
Installation Progress AnimationFacts InfographicFacts InfographicFacts Infographic ​​

Piccadilly Lights Reinvented

The Piccadilly Lights are marketed and operated by premium digital out-of-home media provider Ocean Outdoor on behalf of Landsec. The digital content concept was designed by Ocean Outdoor and the 4K display solution was designed, and manufactured by Daktronics.

 
 
 
 
Piccadilly Advertising 
Piccadilly Angled 
Piccadilly with People in Front 
 
Piccadilly VideoPiccadilly VideoPiccadilly AdvertisingPiccadilly AngledPiccadilly with People in Front

Land Securities Visit to Daktronics

 
 


Piccadilly in the News

Daktronics News

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Piccadilly Circus Replacing Iconic Digital Signage With 4K, Curved LED Display From Daktronicshttps://www.daktronics.com/news/Pages/Piccadilly-Circus-Replacing-Iconic-Digital-Signage.aspxPiccadilly Circus Replacing Iconic Digital Signage With 4K, Curved LED Display From Daktronics2016-12-21T06:00:00ZThe iconic lights in London’s Piccadilly Circus are being upgraded to a massive, outward-curved display capable of true 4K video production.

External News

8 September 2017 "If You Build It, They Will Come..." Ocean Outdoor
26 April 2017 Never Mind the Width, Feel the Quality Ocean Outdoor
11 April 2017 Research confirms the positive effect of Piccadilly Lights on brand image Ocean Outdoor
21 March 2017 Hyundai Signs to New Piccadilly Lights Proposition Ocean Outdoor

Additional News Articles

 

 

 

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