Reinventing Piccadilly Lights

The iconic lights in London's Piccadilly Circus were upgraded by Land Securities & Daktronics, to a massive, outward-curved display capable of true 4K video production. Display content is managed by premium digital out-of-home media provider Ocean Outdoor UK on behalf of Landsec. This update marks the longest period of time for Piccadilly Lights to be dark since the 2nd World War. The transformation reestablishes Piccadilly Circus on the world stage.

Piccadilly by the Numbers

We have gathered some interesting facts about Piccadilly Lights as we follow the progress of this monumental installation. 

Installation Progress

Infographic

Infographic

Infographic

Piccadilly Lights Reinvented

The Piccadilly Lights are marketed and operated by premium digital out-of-home media provider Ocean Outdoor on behalf of Landsec. The digital content concept was designed by Ocean Outdoor and the 4K display solution was designed and manufactured by Daktronics.

Installation Photo with Advertisements

Installation Photo of Display Side Angle

Business Leaders in Front of Display

Land Securities Visit to Daktronics

Piccadilly in the News

Piccadilly Circus Replacing Iconic Digital Signage With 4K, Curved LED Display From Daktronics

Wednesday, December 21, 2016 – The iconic lights in London’s Piccadilly Circus are being upgraded to a massive, outward-curved display capable of true 4K video production.
8 September 2017 "If You Build It, They Will Come..." Ocean Outdoor
26 April 2017 Never Mind the Width, Feel the Quality Ocean Outdoor
11 April 2017 Research confirms the positive effect of Piccadilly Lights on brand image Ocean Outdoor
21 March 2017 Hyundai Signs to New Piccadilly Lights Proposition Ocean Outdoor

10 March 2017

Tripping the #PiccadillyLights Fantastic

Ocean Outdoor

09 March 2017

Daktronics to light up new-look Piccadilly Circus

SignLink.co.uk

1 March 2017

Ocean Outdoor on Behalf of Land Securities Unveils New Piccadilly Lights Banner with Global Partners and Team GB

Ocean Outdoor

18 January 2017

Goodbye Piccadilly: Famous Lights Take a Commercial Ad Break

Ocean Outdoor

17 January 2017

Lights out - Piccadilly Circus kills its world-famous advertising screens for the first time since WWII

TheJournal

17 January 2017

Lights go out at London's iconic Piccadilly Circus

CNN

17 January 2017

London's Piccadilly Circus Goes Dark for a Few Months

Time

16 January 2017

Lights Out for Piccadilly as Major Redevelopment Begins

Ocean Outdoor

16 January 2017                                           

BLACK OUT Why are the Piccadilly Circus billboard lights being switched off and when will the new HD screen be unveiled?

The Sun

16 January 2017

Piccadilly Circus lights turned off for site renovations

BBC

16 January 2017

Piccadilly Circus billboard lights switched off for longest time since the Blitz

Evening Standard

16 January 2017

Piccadilly Circus billboards switched off as work begins on new state-of-the-art advertising screen

Evening Standard

16 January 2017

Goodbye Piccadilly: A short history of the Piccadilly Circus advertising billboards

City A.M.

16 January 2017

London's Piccadilly Circus lights go off for longest since World War Two

Reuters

16 January 2017

London's Piccadilly Circus lights switched off (Video)

Reuters

16 January 2017

Lights switched off at Piccadilly Circus for longest period since World War II

Express

16 January 2017

The Piccadilly Circus lights have been switched off and it just looks kind of wrong

The Irish News

16 January 2017

Piccadilly Circus lights turned off for site renovations

All About London

16 January 2017

Piccadilly Circus: still London’s heart of darkness

The Guardian

16 January 2017

Piccadilly Circus goes dark as billboards switched off

Sky News

16 January 2017

London's famous Piccadilly Lights go dark until autumn

Newstalk

16 January 2017

Watch: Piccadilly Lights switch off for months of redevelopment

Campaign

16 January 2017

Iconic Piccadilly Circus billboard lights switched off

India Today

16 January 2017

Piccadilly lights are switched off

DW Akademie

16 January 2017

The world-famous London Piccadilly lights are being switched off for 9 months

Business Insider

16 January 2017

The changing face of Piccadilly Circus - but now its famous billboard has gone dark until autumn for the first time in almost 70 years

Daily Mail

16 January 2017

Creative pranksters give London's Piccadilly Circus lights the adblock treatment

The Drum

16 January 2017

Iconic Piccadilly Circus lights to go dark for eight months as part of major redevelopment

The Drum

10 January 2017

Daktronics designs Led a large screen 4K curve as a new image of Piccadilly Circus

Digital AV Magazine

21 December 2017

Piccadilly Circus Replacing Iconic Digital Signage With 4K, Curved LED Display From Daktronics

Digital Signage Connection

7 December 2016

Piccadilly Circus lights to be switched off for revamp

BBC

7 December 2016

Land Securities & @OceanOutdoorUK Unveil Piccadilly Lights Transformation

DailyDOOH

7 December 2016

Ocean Unveils Piccadilly Lights Transformation

Ocean Outdoor

Project Updates

Piccadilly Lights: A Global Advertising Icon Reborn

Ocean Outdoor