Morgan Stanley/en-us/photos/details?pn=WP-19693&cid=110460Morgan StanleyNew YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d
LG/en-us/photos/details?pn=WP-19939&cid=179483LGNew YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d
Clear Channel Spectacolor/en-us/photos/details?pn=WP-20029&cid=125337Clear Channel SpectacolorNew YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d
Chase Bank/en-us/photos/details?pn=WP-19338&cid=138051Chase BankNew YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d

Times Square Spectaculars

Stand out in Times Square with innovative LED technology.

Promote your brand and reinforce your message to thousands of potential consumers on a daily basis. With more installations in Times Square than any other manufacturer, and an office located directly in the Square, we offer our customers the experience and reliability required when working inside 'the crossroads of the world.'

Popular Times Square Products

Outdoor LED Video Displays

Don't go unnoticed. Make a statement with an outdoor LED video display. Your vision is our reality. Outdoor LED video displays can be customized to best fit your business to reach optimal success.

View Outdoor LED Video Displays

Freeform LED Display Elements

Customize your display with different Freeform elements that will leave your brand unforgettable. Add unique effects to your signage with the use of pucks and strings.

View Freeform LED Display Elements

 

 

Barclays Times SquareBarclays Times SquareWP-13220New YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d106635-003
Barclays Times SquareBarclays Times SquareWP-022690New YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d106635-003
Barclays Times SquareBarclays Times SquareWP-022691New YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d106635-003
Barclays Times SquareBarclays Times SquareWP-022692New YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d106635-003
Swarovski Times SquareSwarovski Times SquareWP-22088CranstonGP0|#cde71661-62ee-40b7-8848-ade37466d103;L0|#0cde71661-62ee-40b7-8848-ade37466d103|Rhode Island:RI;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d197575
One Times SquareOne Times SquareWP-20898New YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d198425
Chase Bank Times SquareChase Bank Times SquareWP-19338NEW YORKGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d138051
9 Times Square9 Times SquareWP-19067New YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d187523
Dow Jones ZipperDow Jones ZipperWP-17402New YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d119739-001
Times Square Tower TwoTimes Square Tower TwoWP-13221New YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d198425-003
Dow Jones ZipperDow Jones ZipperWP-20607New YorkGP0|#cc98949b-a500-4c87-a419-c83210c79c88;L0|#0cc98949b-a500-4c87-a419-c83210c79c88|New York:NY;GTSet|#40ec3996-05a4-4b29-be11-accbb09263e3;GPP|#250d4c9d-ec42-43d6-b50b-21dddfa79496GP0|#bcb51922-bc5d-4f17-b95b-de5455d1da85;L0|#0bcb51922-bc5d-4f17-b95b-de5455d1da85|United States:USA;GTSet|#3e339a2e-a8ca-45f0-a9b0-4c41af93626d119739-001

Times Square Installations

Click on a point on the map to see the display details of specific installation sites. View another Times Square spectaculars map.

 

 

HBO StoreHBO StoreNew YorkPS-X4 mm5' x 10'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1323440.754990,-73.984001
Lamar AdvertisingLamar AdvertisingNew YorkPCX-7573 mm92' x 7'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1335240.755821,-73.986443
Dow JonesDow JonesNew YorkDVN89 mmCustomIndoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-17240&cid=119739-00140.7585425, -73.98213420000002
Anheuser-BuschAnheuser-BuschNew YorkDVX20 mm70' x 40'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1323240.756494, -73.986360
Sony/News Corp.Sony/News Corp.New YorkDVX10 mm35' x 37'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-15597&cid=11814840.756306,-73.986443
Coca-ColaCoca-ColaNew YorkPS-XFront: 16 mm Side: 23 mm65' x 44'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1320840.759449, -73.984715
Prudential FinancialPrudential FinancialNew YorkPS-X23 mm39' x 39'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1320340.759517, -73.984664
HyundaiHyundaiNew YorkDVX10 mmFront: 19' x 39'Side: 14' x 39'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1678840.759352, -73.984752
Xinhua News AgencyXinhua News AgencyNew YorkDVX20 mm64' x 53'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1678940.759705,-73.984657
Jacob Javits CenterJacob Javits CenterNew YorkHD-X16 mm22' x 29'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1464140.758343,-74.002190
Modell's Sporting GoodsModell's Sporting GoodsNew YorkDVX20 mm10' x 34'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1569340.75656433623161, -73.98873154518696
Champs SportsChamps SportsNew YorkAF-340020 mm / 34 mm / 46 mmMultiple ConfigurationsOutdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1724240.756031,-73.987221
Inglot CosmeticsInglot CosmeticsNew YorkDVX13 mm36' x 61'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-17815&cid=182269-00240.759801, -73.98460999999997
745 7th Ave745 7th AveNew YorkPS-X16.5 mm6,600 Sq. Ft. RibbonsVertical Display: 40' x 16'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1322040.760712,-73.983330
Radio City Music HallRadio City Music HallNew YorkDVN8 mm12' x 17'Indoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1695940.759529,-73.978584
Outfront MediaOutfront MediaNew YorkDVX10 mm65' x 84'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1822140.750328,-73.991104
1560 Broadway1560 BroadwayNew YorkDVX10 mm31' x 54'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1724140.758723, -73.984801
SkechersSkechersNew YorkDVX10 mm700 Sq. Ft.Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-17821&cid=17569540.756599,-73.987427
Eventi - A Kimpton HotelEventi - A Kimpton HotelNew YorkDVX10 mm17' x 30'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-16965&cid=165959-00140.747238,-73.989914
Chelsea PiersChelsea PiersNew YorkPS-X23 mm30' x 40'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-20123&cid=112231-00140.747421,-74.008705
Regal CinemasRegal CinemasNew YorkAF-306034 mm3' x 20'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1724340.757057,-73.989029
Morgan StanleyMorgan StanleyNew YorkMulti-product10 mm / 16 mm13,000 Sq. Ft.Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-19693&cid=11046040.760063,-73.985580
47th and Broadway47th and BroadwayNew YorkDVX10 mm54' x 31'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-18540&cid=125337-00240.7592304,-73.9851938
NY Financial InstituteNY Financial InstituteNew YorkPS-X6 mmMultiple ConfigurationsOutdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1320940.7619591,-73.9784622
Sunglass HutSunglass HutNew YorkDVX35 mm5' x 212'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1798940.757982, -73.985279
1540 Broadway1540 BroadwayNew YorkPC-X35 mm888 stringsOutdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-1803640.758180, -73.985174
570 7th Ave570 7th AveNew YorkDVX10 mmMultiple ConfigurationsOutdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-19067&cid=18752340.7552764,-73.9877328
1500 Broadway - Clear Channel Spectacolor1500 Broadway - Clear Channel SpectacolorNew YorkDVX10 mm36' x 84'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-18953&cid=12533740.7566584,-73.9857186
711 7th Ave - Clear Channel Spectacolor711 7th Ave - Clear Channel SpectacolorNew YorkDVX10 mm14' x 48'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-19065&cid=14882840.7595019,-73.9841165
Macy'sMacy'sNew YorkDVX10 mm14' x 22'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-19066&cid=14882840.7507917,-73.98952609999999
Madison Square Garden - New York Knicks/RangersMadison Square Garden - New York Knicks/RangersNew YorkDVX6mm / 10mm / 15mmMultiple ConfigurationsIndoor/Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-19390&cid=12067940.7507042,-73.9937515
Chase BankChase BankNew YorkDVX10 mm26' x 134'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-19338&cid=13805140.7565652, -73.98708920000001
LG Times SquareLG Times SquareNew YorkDVX10 mm47' x 80'Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-19940&cid=17948340.757982, -73.985327
Barclays CenterBarclays CenterBrooklynDVX15 mm3000 Sq. Ft.Outdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-17540&cid=17523240.6834496,-73.9759724
Citi Field - MetsCiti Field - MetsNew YorkDVX13 mm / 16 mm / 35 mmMultiple ConfigurationsOutdoorhttps://www.daktronics.com/en-us/photos/details?pn=WP-19900&cid=13713540.756421, -73.845897

View Times Square Videos

Watch our Times Square customers' LED displays in action.

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Barclays Capital Times Square–745 7th Ave | Project Highlight0:35​Barclays Capital Times Square–745 7th Ave | Project HighlightThe new 8mm LED spectacular uses almost 3 times less power, has 4.7 times greater resolution and is 1.7 times lighter than the previous displays. GP0|#deba4475-bde5-4e23-b7ac-77516fa320be;L0|#0deba4475-bde5-4e23-b7ac-77516fa320be|Installed Products;GTSet|#b00afce0-dd3c-4a67-bb20-dab50a3dc30b
McDonalds 1530 Broadway Bow Tie Building | Project Highlight0:38McDonalds 1530 Broadway Bow Tie Building | Project HighlightWe partnered with North Shore Neon to bring a new 10mm LED video spectacular to Times Square's Bow Tie Building. GP0|#deba4475-bde5-4e23-b7ac-77516fa320be;L0|#0deba4475-bde5-4e23-b7ac-77516fa320be|Installed Products;GTSet|#b00afce0-dd3c-4a67-bb20-dab50a3dc30b
Morgan Stanley Case Study2:35Morgan Stanley Case Study​In September of 2015, Morgan Stanley unveiled their new Times Square LED spectacular. GP0|#deba4475-bde5-4e23-b7ac-77516fa320be;L0|#0deba4475-bde5-4e23-b7ac-77516fa320be|Installed Products;GTSet|#b00afce0-dd3c-4a67-bb20-dab50a3dc30b

Get the Latest News

Receive the latest information every month about new products, exciting worldwide projects and industry events. Plus, hear what our customers are saying about their Daktronics experience. As a bonus, you will also receive a free download for the Spectacular LED Display Trends brochure.

Lighting Up The Big Apple Since 1995

Giant outdoor advertising spectaculars have defined the Times Square landscape for decades. We committed ourselves to this industry a long time ago and our experience level is unmatched. The following timeline highlights some of our proudest Times Square & NYC moments.

 

2018

Jamestown One Times Square June 2017

Jamestown One Times Square

One Times Square's iconic advertising location is upgraded with Jamestown Properties 2,160 sq. ft. of dynamic LED video.

See the Photo

2017

Prudential Financial November 2016

Prudential Financial

Prudential replaces its 10 year old Daktronics technology with NEW Daktronics LED video

See the Photo

LG Times Square May 2016

LG Times Square

LG's new video board is installed at 1540 Broadway & West 45th.

See the Photos

2016

Chase Bank December 2015

Chase Bank

Chase Bank upgrades to Daktronics 10mm SMD Video.

See the Photo

Morgan Stanley October 2015

Morgan Stanley

Morgan Stanley Updates its 20 year old Daktronics Tech - with Daktronics Tech!

See the Photo and Video

Citi Field March 2015

Citi Field

Citi Field upgrades their main center field display.

See the Photo

2015

1500 Broadway December 2014

1500 Broadway

Daktronics provides an early holiday gift with a new 10 mm LED video display for Clear Channel Spectacolor.

See the Photo

2014

Clear Channel Spectacolor November 2013

Clear Channel Spectacolor

Clear Channel Spectacolor brightens up 47th & Broadway with new Daktronics-manufactured LED video advertising display.

See the Photo

Outfront Media October 2013

Outfront Media

Outfront Media installs a mammoth Daktronics HD-13 technology for its advertising location at 33rd & 7th Ave.

See the Photo

Inglot Cosmetics April 2013

Inglot Cosmetics

Inglot Cosmetics launches a digital spectacular along the west side of Two Times Square featuring Daktronics HD-13 LED video technology.

See the Photo and Video

Madison Square Garden March 2013

Madison Square Garden

Madison Square Garden unveils new, state-of-the-art center-hung Daktronics super system.

See the Photo and Read the Story

SKECHERS February 2013

SKECHERS

SKECHERS enhances its flagship Times Square store with Daktronics spectacular LED system.

See the Photo and Video

2013

Barclays Center September 2012

Barclays Center

Daktronics lights up Barclays Center with customized LED video and an integrated super system.

See the Photo and Read the Story

2012

Clear Channel Spectacolor October 2011

Clear Channel Spectacolor

Daktronics provides an early holiday gift with a new 10 mm LED video display for Clear Channel Spectacolor.

See the Photo

Two Times Square July 2011

Two Times Square

Two Times Square gets a face lift when Xinhua News Agency and Hyundai both choose Daktronics LED video technology.

See the Photo

2011

MetLife Stadium August 2010

MetLife Stadium

MetLife Stadium officially opens with a Daktronics integrated super system.

See the Photos and Read the Story

Sony News Corporation May 2010

Sony News Corporation

Daktronics unveils Sony News Corporation’s cutting-edge 10 mm display in Times Square.

See the Photo and Video

2010

Yankee Stadium April 2009

Yankee Stadium

The new Yankee Stadium opens with the help of a Daktronics integrated scoring and video display system.

See the Photo

Citi Field March 2009

Citi Field

The Mets choose Daktronics to supply Citi Field with an integrated scoring and video display system.

See the Photo and Read the Story

2009

Anheuser-Busch October 2006

Anheuser-Busch

Anheuser-Busch makes heads turn in Times Square with their Daktronics LED video display.

See the Photo

2006

Coca-Cola June 2004

Coca-Cola

Daktronics pushes the limits of LED video and installs the Coca-Cola Spectacular.

2004

NASDAQ May 2003

NASDAQ

In honor of 35 years in business, Daktronics opens the NASDAQ stock market.

2003

Samsung April 2002

Samsung

Samsung chooses Daktronics LED video technology for its Two Times Square location.

2002

745 Seventh Avenue Fall 2001

745 Seventh Avenue

Daktronics installs its landmark LED spectacular at 745 Seventh Avenue in New York City.

See the Photo

TDK Financial Services Firm June 2001

TDK Financial Services Firm

Daktronics installs its first LED video display in Times Square for TDK Financial Services Firm.

2001

One Times Square June 1997

One Times Square

Famous Zipper sign in Times Square converted to Daktronics LED display technology.

See the Photo

1997

Morgan Stanley January 1995

Morgan Stanley

To the delight of every investor in Times Square the Morgan Stanley LED ticker is installed.

See the Photo

1995

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