Reliability and optimal image quality are crucial to the success of OOH businesses. That's why Daktronics is committed to intelligent design practices. Our digital LED billboards make every message stand out with high-contrast, true-to-life images. The neighborhood friendly design targets light output for optimal viewing angles.
Daktronics also provides the most comprehensive testing in the business, ensuring that every billboard offers reliable, amazing looking content for many years, helping you generate more revenue over time.
Daktronics – From Humble Beginnings to World Leader
In 1968, two engineering professors founded Daktronics in Brookings, SD, to provide jobs and keep talented university students in the state. Today, we are the undisputed world leader in designing and manufacturing electronic scoreboards, programable display systems and large-screen video displays. Learn more about us.
Reliability and Image Quality
We test every product to ensure the best image quality for your LED displays. We design our products to match every color down to your specific shade while minimizing glare and maximizing contrast for the life of the display. Learn more on our blog, or get the next best thing to seeing it in person in our Reliability Lab.
What makes our products reliable? Superior LED technology, high contrast, and adjustable brightness.
Just about any digital display looks good on day one. But what about five, six, seven years later – and beyond? Your advertisers expect their ads to represent their brand colors and deliver messages clearly and beautifully. Image quality may directly impact your ad revenue over the life of your display.
Daktronics is committed to providing the best possible image quality. You and your advertisers can depend on a lifetime of brilliant messaging.
Efficiency through thermal management
The heat produced by LEDs correlates directly to how well your display performs and how long that performance lasts. Daktronics displays have efficient thermal management to ensure high performance and extended lifetime while preserving your image.
It matters where your LED display comes from
Daktronics carefully vets every supplier, and we are dedicated to making every component long-lasting and reliable. We assemble our displays right here in the US, and our service team is based here, too. You can count on a fast response from factory-trained Daktronics service people who have quick access to the necessary repair parts. You won't have to fend for yourself. Learn more in our Broker vs. Manufacturer blog post.
Replacement modules blend right in
If you ever need to replace an LED module in your display, Snap technology from Daktronics will make it look seamless. Snap blends new modules with the existing surrounding ones, so people will see the message, not a quilting effect. Watch the video to see how it works.
When it comes to your advertising, details matter. The quality of every LED component and where it's built, the content and imagery you display, the control and software you use... it all makes a difference.
That's why Daktronics pays so much attention to every detail, from beginning to end. We don't take any part of the process for granted.
Manufactured in the US with Global Parts
For more than 50 years, Daktronics has been designing, engineering and manufacturing LED technology right here in America. Watch our video to learn more.
Content and Best Practices
What you display is just as important as the sign itself. Be sure you use your digital display to its fullest potential by employing best practices.
Contrast for Crisp Details
Our modules are coated in a black matte finish that reduces reflection so colors can really pop. Louvers shade the LEDs to reduce the effects of sunlight, and LEDs target light toward your audience.
Venus Control Suite is a simple, intuitive software that gives you control of all your OOH displays, regardless of the manufacturer. It operates through a secure, cloud-based platform, so you can access it through any browser on any device.
Draw attention with beautiful images, cut through the clutter of the urban environment, and unlock new advertising potential. Daktronics provides quality out of home options that help you generate revenue now and for the life of your display. Multiple advertisers can shine when you provide a reliable, beautiful canvas.
Scroll down to experiment with our various digital display options. See how you can build display networks and expand your digital offerings.
Design Your Network
Learn more about the different digital technologies available for OOH, and start planning your new revenue stream.