Using Digital to Grab Attention
H+H Group turns heads across the Omaha metro with 13 Daktronics digital LED signs that showcase striking automotive imagery, promote key offers, and seamlessly support both advertising and wayfinding on their expansive campus.
13
Digital Displays
43
Acre Campus
Project Overview and Scope
With digital LED signs placed throughout their multi-use campus, H+H Group attracts attention with beautiful imagery of automobiles and promotions with Daktronics digital LED signs.
The privately owned company has several auto dealerships in the Omaha metro area. Their new campus includes a Chevrolet dealership, a Chrysler, Dodge, Jeep Ram dealership, a future Kia store, and a high-end, high-tech car wash called Shine Shop.
H+H has an established relationship with Daktronics and American Lift & Sign Service, who works closely with the company on every digital project, including sign recommendations, installation and service.
Amplifying Advertising with Digital Signs
H+H Group reaches thousands of travelers and commuters every day with their two digital displays on I-80.
“Our signs are large to be eye-catching,” says Steve Hinchcliff, co-owner of H+H Group. “On a highway, especially an Interstate, you can't use any video or motion. But we use bright colors and metal and shapes. Then we put in landscaping and curved retaining walls, and everything we could to catch eyes.”
They use hi-res images that they receive from their auto manufacturers, and their signs fit in with the organization's overall marketing plan. “Our signs are typically in exact sequence with what we’re doing on social media and broadcast, and then of course our website, so you’ll see a direct correspondence,” Hinchcliff says. “In fact, I think during Black Friday we featured one of our digital signs on our website.”
Showing the Way
Wayfinding & Guidance Displays
H+H Group also uses digital LED signs to keep customers moving in the right direction, with 11 signs used exclusively for customer wayfinding.
“The wayfinding signs are extremely helpful,” Hinchcliff says. “The concept of digital is just expected everywhere, from football stadiums to concerts and live events. Everyone is aware of all that, so it just makes sense to our customers. It’s not just the sign. It’s how you use it that counts.”
