Brodstone Healthcare
Superior, Nebraska
Modernizing Healthcare Communication at Brodstone
Brodstone Healthcare, a critical access hospital serving Superior, Nebraska, set out to strengthen both its community presence and internal communication during a pivotal rebrand. With support from a COVID vaccine confidence grant, the organization reimagined how it connects with patients, staff, and the broader public. By implementing a network of indoor and outdoor digital displays, Brodstone created a flexible, real-time communication system that enhances wayfinding, promotes important health initiatives, and delivers timely updates. The result is a more engaging patient experience, improved staff communication, and a stronger, more visible connection to the community it serves.
Improving Comunication With Up-to-Date Messaging Displays
Brodstone Healthcare installed a network of indoor and outdoor digital displays to support its rebrand and improve communication. A 75-inch LCD screen anchors the main lobby, delivering segmented content like wayfinding, vaccine information, and announcements, while additional screens in elevator lobbies and staff areas extend messaging throughout the facility. Outside, LED displays along the highway and at the specialty clinic provide real-time updates to the community, from clinic hours to urgent alerts. All displays are centrally managed, allowing for quick, flexible content updates from virtually anywhere.
If there is an important announcement to get out to the public ASAP, I can do it in about 20 minutes.
– Maddie Peterson, Marketing Manager, Brodstone Healthcare
Indoor and Outdoor Message Display
Multiple Messages on Each Screen Provide Immediate Engagement
Indoor
Director of Marketing and Public Relations Maddie Peterson says they use this large display in a variety of ways, dividing it into zones so they can show multiple pieces of content at all times. Three screens in the elevator lobby continue the conversation with patients, ensuring proper communication throughout their journey. Brodstone also has three digital screens in staff hallways. They can increase employee engagement with internal announcements, event information and more.
Outdoor
Brodstone Healthcare is on a busy highway, so they placed their LED sign on the roadway to communicate with the community. Along with the date and time, Brodstone communicates critical information such as immunization clinic hours, employment opportunities and sports physicals. They can include holiday greetings, well wishes for retiring physicians, and even information about their upcoming fundraising gala.
Simple Control for All Displays
Using Venus Control Suite, Peterson is able to control the messaging and content shown on each display in real-time. She usually creates graphics and uploads them from her desktop computer, but she can also jump on her laptop or even her phone. “It's pretty user friendly and it's so instantaneous,” she explains. “If there is an important announcement to get out to the public ASAP, I can do it in about 20 minutes. I was able to do it from my phone when I wasn’t even in the office.”
“I think it’s really elevated our marketing initiatives both internally and externally,” Peterson adds.
Learn more about Venus Control Suite.
