Jay Parker

Vice President – Live Events & Spectaculars

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Jay Parker serves as the Vice President of Live Events and Spectaculars, leading the sales team for professional sports, colleges and universities, city-owned stadiums and arenas, Times Square, Las Vegas, city centers and other customers. His team has extensive knowledge, with an average of more than 10 years' experience so they can serve customers that require larger, more complex systems.

Previously, Jay was National Sales Manager for large sports venues for seven years before adding the spectaculars team and moving to his VP position in 2014. Before that, he worked in Daktronics major league sports market for 10 years.

Jay began his experience and relationships in the college market working as South Dakota State University’s athletic business, ticket and facilities manager.

Jay was active on the foundation for scholarships at the International Association of Venue Managers (IAVM), including serving as chair. He is also a board member of the Stadium Managers Association.

He enjoys water sports and being at the lake. He also enjoys golf, biking and working out on his Peloton bike.

Jay graduated with a bachelor’s degree in commercial economics and a minor in computer science from South Dakota State University, where he also played football and worked as a student employee at Daktronics. He earned his MBA from the University of South Dakota.