DOOH Technology for Every Advertiser

The ever-changing digital out of home (DOOH) industry has a place for everyone. Find an application that makes sense for you and your clients and watch your sales skyrocket.


Categories: Out of Home Advertising

Breaking through advertising clutter is more important than ever. With innovative technology, formats, and audience rating systems, out of home (OOH) has become one of the most effective media for standing out.

Daktronics offers digital OOH applications that reach consumers everywhere – whether they are commuting, shopping at a mall, or walking downtown. Turning those spaces into a digital canvas engages audiences with dynamic content and efficient technology.

Our DOOH products feature automatic dimmers that adjust brightness based on ambient light to conserve energy while maintaining an optimal viewing experience. To further mitigate light pollution in urban and residential areas, we now offer LightDirect technology, which adds louvres that block light emission from the side. This directs light at the audience, not at surrounding areas.

Get Creative with Applications

LED technology engages and entertains today’s prospective customers. Wherever you plan to install a DOOH display, we have an application that will work for you.

Digital Street Furniture

Eye-level displays are perfect for influencing pedestrians on sidewalks of city streets or near entrances to buildings.

Wallscapes & Urban Billboards

Digital billboards in urban settings reach both foot and car traffic, making them the perfect medium for connecting with the masses.

Indoor NPP  (narrow pixel pitch)

Indoor LED technology brings a “wow” factor to any facility. The beautiful display with seamless imaging will draw viewers in like a moth to a flame.

Roadside Billboards

Digital billboards reach travelers on their daily commute, forcing them to look at the same ads day after day, driving home your advertisers’ messages.

Discover OOH Opportunities

Browse our product offerings and find inspiration from installation images on our website.