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University of Colorado Calls on Daktronics for New LED Display System

End zone video board and ribbon board highlight the six-display upgrade to Folsom Field

BROOKINGS, S.D. – Apr. 3, 2024 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with the University of Colorado (CU) to design, manufacture and install six LED displays for Folsom Field in Boulder, Colorado. The displays total 8,800 square feet and will be installed and operational ahead of kickoff for the 2024 season for Buffaloes fans to enjoy.

“The new state-of-the-art video display boards on the south end of Folsom Field promises to greatly enhance fan experience both inside and outside the stadium for not only football games but all stadium events,” said University of Colorado Athletic Director Rick George. “It also creates a number of new sponsorship opportunities while further establishing Folsom Field as one of the premier venues in all of sports. We’re grateful to Daktronics for their partnership on this innovative project and are excited that Buffs fans will be able to enjoy it beginning this football season.”

End Zone Video Display Details

The main south end zone display at Folsom Field will measure nearly 40 feet high by 116.5 feet wide for a total of more than 4,600 square feet of digital canvas. It will feature 10-millimeter pixel spacing to deliver excellent image clarity and contrast at wide-angle visibility for fans inside the seating bowl of the stadium. 

The display is capable of variable content zoning allowing to deliver all the exciting game-day videos, graphics and information that fans expect from a live football game. This includes the ability to show one large image or to show multiple zones of content including live video, instant replays, up-to-the-minute statistics, game information, graphics, animations and sponsorship messages.

“This new video display in the South end zone will add to the already electric fan experience at Folsom Field,” said Eric Cain, Daktronics sales representative. “For the university, this addition enhances recruiting efforts, showcasing CU's commitment to state-of-the-art facilities for their student-athletes. 

“Moreover, our newest Show Control system will open up exciting new sponsorship opportunities for new and existing CU partners, allowing them to engage fans during pivotal moments, creating lasting brand impressions. Daktronics is proud to contribute to this synergy of innovation, fan engagement and return on investment.”

Additional Display Details

On the backside of the main video board, two displays will face outward. Each will measure 15.5 feet high by 30 feet wide and feature 10-millimeter pixel spacing. These displays cater to fans outside the stadium with upcoming game information and announcements to keep them updated surrounding the event.

Three ribbon boards will be mounted to the seating fascia on the southeast, southwest and east sides of the stadium to deliver supplemental graphics, statistics and information to all audiences. This includes the opportunity to highlight sponsors with messages shared throughout events. 

The main east ribbon board will measure roughly 2.5 feet high by 431 feet long. The southeast ribbon board will measure 3.5 feet high by 193 feet long and the southwest ribbon board will measure 3.5 feet high by 287 feet long. Each ribbon will feature 13HD pixel layouts for crisp, clear imagery delivered to viewers. 

Daktronics is also including a complete Show Control solution. This industry-leading control system provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a powerful yet user-friendly production solution. For more information on Show Control, visit

Daktronics has grown with the sports industry from the company’s beginnings in 1968. Today, the company has LED video display installations at hundreds of colleges and universities across the United States. For more information on what Daktronics can provide for the collegiate market, visit

About University of Colorado Buffaloes

The University of Colorado, located at the foot of the Rocky Mountains in Boulder, began intercollegiate competition in the spring of 1890, and 134 years later the school sponsors 17 varsity programs on the NCAA Division I level.  The school sponsors men's and women's basketball, men's and women's cross country, football, men's and women's golf, women's lacrosse, men's and women's skiing, women's soccer, women's tennis, men's and women's indoor and outdoor track & field, and women's volleyball.  Known as the Buffaloes since 1934, the school has won 30 national championships, over 200 conference championships and boasts more than 150 individual NCAA Champions.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at

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Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts and orders, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions, increased regulation and other risks described in the company's SEC filings, including its Annual Report on Form 10-K for its 2023 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Justin Ochsner
Public Relations/Marketing
Tel 605-692-0200

CU Athletics
Steve Hurlbert
University of Colorado Athletics
Tel. 720-908-0888