Daktronics Delivers High-Resolution View to Greater New Bedford Regional Vocational Technical High School

dvLED display installed to deliver clear messaging to students

BROOKINGS, S.D. – Dec. 15, 2025 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with Pro AV Systems, manufactured and installed a new direct-view LED (dvLED) display for the Greater New Bedford Regional Vocational Technical High School in New Bedford, Massachusetts. The display was installed over the summer months and was switched on ahead of the school year beginning this fall. 

“When Greater New Bedford asked us for a solution that would boost student engagement and immediately draw attention to their school messaging, we knew Daktronics was the ideal choice,” said Mary Finn, education channel manager for Pro AV Systems. “Their products deliver not only exceptional quality but also the engineering expertise, reliable support and proven performance our customers expect. It’s the perfect combination of value and capability in one comprehensive package.”

Video Display Details

The display features Daktronics’ latest innovation in dvLED with its COB (Chip On Board) offering. It measures 11 feet high by 20 feet wide with a tight 1.5-millimeter pixel spacing for higher resolution imagery. The technology is a more robust offering that limits the ability to damage the display by incidental touch and installation. 

Located in the main hallway and atrium area of the school, the display has mass appeal to students throughout the school day and in between class periods. It can be used to deliver relevant school updates, share news items and other special messaging as needed. 

“I have personally known and worked with Pro AV Systems in New England for many years,” said Michael Treacy, Daktronics Pro AV Channel sales manager. “It’s been exciting to help them grow their AV Integration business together as Daktronics and Pro AV Systems have done several projects together. We’re looking forward to continuing to build upon this momentum!”

The line of products Daktronics offers with this COB technology ranges from 2.5 millimeters down to 0.7 millimeters and incorporates greater component reliability. It brings less heat to the display face and removes the wire bonds to increase reliability. It also decreases the power consumption for a lower cost of ownership over time and features a Daktronics-designed encapsulant for greater contrast.