Daktronics Continues Commitment to Service and Support for Customers

Improvements implemented for better customer experience

BROOKINGS, S.D. – Oct. 8, 2021 – As the company continues to show its commitment to the service and support of its customers, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has implemented new features to streamline the call-in process to improve the experience for both customers and agents. These improvements include partnering with Bucher + Suter for award-winning integrations.

“With these enhancements, we’re improving how we can design the service experience for our customer, enabling us to streamline the overall customer journey,” said Sarah Rose, Daktronics vice president of global services. “Our work with Bucher + Suter to implement these changes is one way we’re continuing our commitment to our customers and their service needs. We’re also continually looking at our processes and adding new features to the process whenever feasible.”

Enhancements Showing Commitment to Services

Daktronics has improved many aspects of its service offerings with more features on the horizon. This includes specific features being added to Daktronics MySupport such as a video chat feature, scheduled callbacks and community discussions.

The video chat feature, available now, allows a customer to connect with a technical service representative using the video feature on their phone, tablet or laptop to visually share their service needs in real-time. Service agents can intuitively circle or point out things they are seeing on the screen to aid in communication with customers to pinpoint solutions to their specific needs.

Scheduled callbacks and community discussion features were implemented in the spring of 2021 and are currently available for the convenience of all Daktronics customers.

Award-winning Improvements

Recently, Daktronics worked with Bucher + Suter to further improve our processes. This partnership resulted in Bucher + Suter winning a 2021 Partner Innovation Award from Salesforce. Daktronics and Bucher + Suter worked together to implement the following:

  • Established a Computer Telephone Integration (CTI) to reduce phone prompts, or IVR prompts, to create a frictionless customer experience.
  • Advanced integration with CRM to increase visibility to caller details and logic-based stored data to see more information including existing open cases to easily be aware of the situation.
  • Automated multiple steps which allow agents to quickly updates and create new contacts and customer cases, match existing contacts, and see open cases.
  • Eliminated the need for customers to repeat themselves when working with multiple agents by improving how call and case details are transferred.

“It’s always great working with a company that has a customer-first mentality,” said Bucher + Suter VP of Customer Success, Trent Cook. “Creating support that is simultaneously highly effective and efficient is not an easy feat, but Daktronics has dedicated time and energy to doing just that! We’re sure their customers will be delighted!”

Daktronics implemented these processes, with the help of Bucher + Suter, early in 2021 to be ready for the summer season.

“We provided Daktronics Service employees with the information needed to successfully aid our customers,” said Ashley Gundvaldson, Daktronics technical services manager. “We now know who is calling, what account they are with and if they have any open cases before we even answer the phone. This allows us to focus on aiding our customers with their requests right away instead of spending time gathering the pertinent information.”

To see further details on the service features that Daktronics has to offer, click here.

​About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

Also find us at:
Daktronics on Facebook Daktronics on Twitter Daktronics on YouTube

Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:
Justin Ochsner
tel 605-692-0200