Pyramid Management Group and Palisades Center Improve Shopper Experience With New Daktronics Audiovisual System

Double-sided banner displays and audio system installed this fall

BROOKINGS, S.D. – Dec. 4, 2018 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with Pyramid Management Group, in conjunction with Consumer Experience Group, to design, assemble and install a new double-sided LED display and audio system inside Palisades Center, a premier shopping, dining and entertainment destination in West Nyack, New York. The displays were installed earlier this month and hang in a busy fourth-floor corridor to bring an audiovisual experience to shoppers in the area.

Pyramid Management Group, one of the largest, most innovated, privately-held shopping center developers in North America, first ventured into digital LED signage with an installation at Destiny USA last year. Now, they are expanding their digital footprint with this recent installation at Palisades Center.

"The whole world has shifted to digital advertising," said Marc Strang, corporate director of marketing, Pyramid. "Pyramid is creating dynamic, digital experiences for our guests by featuring timely, relevant content on nearly 400 digital screens across our portfolio in valuable locations. We're also excited to leverage these new LED displays to drive new revenue opportunities."

In this new double-sided application, both displays measure 9.5 feet high by 16.5 feet wide and feature 4-millimeter line spacing. These displays provide excellent image clarity and contrast to live and recorded videos, tenant and third-party advertising, venue branding and promotions, and other messages to help active this space of the venue. 

"The ongoing collaboration between Daktronics & Pyramid to install this state of art digital display on budget and on such a tight timeline is a true testament to spectacular collaboration," said Jeremy Kolieb, principal, Consumer Experience Group, LLC, which consulted with Pyramid on the digital LED signage. "The digital LED signage will be an exceptional way to showcase relevant marketing content, digital art, tenant branding and advertisers and sponsors."

"The Pyramid team continues to look for ways to engage and improve their guest experiences," said James Roehrl, Daktronics sales representative. "It is great to work with their team again to bring these large-format LED displays into another Pyramid property. We're looking forward to seeing this addition to the property having a positive impact on guest experiences for years to come."

A Daktronics audio system is incorporated with the LED displays to bring uniqueness to the overall experience. Creating an audiovisual connection with viewers creates a memorable visit to the shopping center that will entice visitors to come back for the in-person experience they aren't able to receive via online shopping. 

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.

About Palisades Center

Palisades Center is the ultimate shopping, dining and entertainment destination in the Lower Hudson Valley, just 20 miles north of New York City. Palisades Center offers over a dozen different entertainment experiences providing something for every age. Drive a race car, climb a ropes course, bowl a few games, or see the latest movie at AMC Theatre. It's a full day of fun and excitement. Palisades Center offers all your favorite shopping and dining options under one roof. For more information, visit www.palisadescenter.com.

About Pyramid Management Group, LLC

Pyramid Management Group, owner of Destiny USA, is one of the largest, most innovative, privately-held shopping center developers in North America. Headquartered in Syracuse, New York, Pyramid's portfolio of retail-based, tourist, and entertainment destinations dominate the northeast, with 16 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has lead the industry by combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.

About Consumer Experience Group

Consumer Experience Group is focused on enhancing the consumer experience by providing clients with the know-how to determine how and what technology to integrate into their projects, including shopping centers, retailers, commercial properties, hotels, theme parks and much more. Consumer Experience Group strives to enhance the consumer's experience while helping property owners, developers and operators obtain an ROI.  Consumer Experience Group works with clients on the types of technology and features that should be integrated into projects, and then brings in media and content partners as well as major hardware and software companies to integrate the technology. For more information, visit www.consumerexperiencegroup.com.