Artist's Rendering

Pyramid Management Group Selects Daktronics To Provide Massive Digital Banner For Destiny USA

Daktronics unveils its largest rotating banner in North America

BROOKINGS, S.D. – Oct. 30, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, partnered with Pyramid Management Group for the design, manufacture and installation a double-sided digital LED spectacular banner complete with a built-in sound system. The newly-installed technology is hanging in a large six-story atrium within Destiny USA, New York State's largest shopping, dining and entertainment destination in Syracuse, New York.

For Pyramid Management Group, one of the largest, most innovative, privately-held shopping center developers in North America with 16 properties located throughout New York, Massachusetts and Virginia, this project marks its first venture into LED signage with one of the largest digital LED banners Daktronics has ever completed domestically within a shopping center. The installation was completed this month and further solidifies Destiny USA's reputation as an entertainment destination.

"As New York's largest shopping destination with 26 million guests annually, we are incredibly excited with the opportunity to visually enhance both the guest and sponsor experience in a big way at Destiny USA," said Marc Strang, corporate marketing director, Pyramid Management Group. "From fully immersive marketing content to interactive tenant and sponsor messages, we can't wait to leverage the LED banner in innovative ways."

The double-sided display hangs 36 feet above the ground and from Destiny USA's atrium support structure a full 70 feet from the ground. It rotates to ensure favorable sightlines for all retailers within the atrium area. Each side of the display measures 21 feet tall by 15 feet wide and uses a tight 6-millimeter line spacing for optimal viewing distances within the mall's application.

The displays create an area for entertainment within the shopping center. They are capable of live video, full motion and interactive marketing content. Unique to this location, video content filmed from the opposite end of Destiny USA connects one side of the center with live events and happenings at the other end. They also show advertising for the destination and its retailers as well as full motion content to create an interactive and enticing environment for guests.

"This is an extremely exciting project that has brought challenges with hanging a digital billboard this high within an existing mall structure," said James Roehrl, Daktronics sales representative. "As the height of this display is less common for the size and scope of this type of product, it has been an extremely fun challenge to work through with our team. We're looking forward to seeing the final LED presentation making a positive impact for this destination for years to come."

Adding another challenge to the installation, lifts used for installation were restricted to specific areas on the ground level as the underlying catacombs beneath offer strict locations for support. Daktronics team worked closely with on-site developers to ensure a safe and successful installation.

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.

About Destiny USA

Destiny USA is New York's largest shopping, dining, outlet and entertainment destination and the sixth largest shopping center in the U.S. Centrally located in Syracuse, Destiny USA is visited by 26 million guests annually and consistently draws from a 4-hour drive and attracts tourists from all 50 states, Canada and worldwide. An unparalleled mix of shopping, dining, outlet and entertainment—all under one roof—combined with its new, onsite Embassy Suites by Hilton hotel cement Destiny USA's reputation as a premier tourist destination. Plan your next visit to Destiny USA, Trip Advisor's #1 travel destination in Central New York, today atwww.destinyusa.com.

About Pyramid Management Group, LLC

Pyramid Management Group, owner of Destiny USA, is one of the largest, most innovative, privately-held shopping center developers in North America. Headquartered in Syracuse, New York, Pyramid's portfolio of retail-based, tourist, and entertainment destinations dominate the northeast, with 16 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has lead the industry by combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

SAFE HARBOR STATEMENT
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to d iffer materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2017 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

MEDIA RELATIONS
Justin Ochsner
Public Relations/Marketing, Daktronics
Tel 605-692-0200
Email justin.ochsner@daktronics.com

Aiden McGuire
Director of Marketing, Destiny USA
315.454.2808
Email: amcguire@destinyusa.com​​