Inside Daktronics Services with Jack Pickett

The Daktronics Experience Podcast continues its Services series with a conversation featuring Jack Pickett, Account Service Manager for the southeast region. Stating his work with Daktronics roughly 22 years ago, including experiences across multiple roles, Jack brings a wealth of knowledge and perspective to how Daktronics serves customers from professional sports to college venues to large-scale live events.

Matt Anderson on 10/28/2025

Categories: Pro Sports and Colleges

Jack’s journey started in the early 2000s after earning his degree in electronics engineering technology. Over two decades, he’s worked in everything from field engineering to regional leadership where he’s built a deep understanding of how to support complex installations and customer needs.

After a short stint in the medical field working with refractive lasers, Jack returned to Daktronics. “Every sport you see, you’re like, yeah…that’s my company,” he said. “It’s ingrained in you. I missed the culture that we have.”

Today, Jack leads service support across the southeast. His role focuses on helping customers manage service agreements, handle escalations and stay ready for every event. “My role is really being that glue,” he explained. “That interface that helps customers get the solutions they need.”

For Jack, a well-structured service agreement is essential. “It provides peace of mind,” he said. “It removes liabilities and risk for productions that are the lifeblood of so many sports teams and universities.”

Success in his eyes is simple but powerful: “Planned service, calm events and having the right team already in place during those biggest moments.”

Jack’s approach centers around teamwork and communication, bringing together applications engineers, project managers and field technicians to ensure every customer gets full support. “Technology moves so fast that you have to bring in specialists,” he said. “The key is teamwork and communication across every channel.”

That teamwork also builds trust. “You’ll see the same faces in this region for many years,” he added. “We’re here to stay.”

To customers, his advice is straightforward: turn on systems early, stay updated and think of your control system like any other piece of technology. “That five-year mark is truly best practice for getting an upgrade,” he said. “Keeping your control systems updated keeps productions running smoothly.”

Whether it’s new installations or long-term service agreements, Jack and the Daktronics team are focused on the same goal – supporting customers through every phase of their display’s life cycle. “We take a holistic approach,” Jack said. “Not just the sale, but the full life cycle of the product.”

He summed it up best: “Daktronics has a robust support network. It’s already built and we’re truly here to support you.”