Artist's Rendering

Texas Tech Receives LED Displays, Scoreboard Upgrade from Daktronics

Jones AT&T Stadium features new end zone video displays, field level displays, ribbon boards, custom logo-shaped scoreboard and Dan Law Field at Ripp Griffin Park receives new outfield video display

BROOKINGS, S.D. – Feb. 8, 2024 – Red Raiders football and baseball fans in Lubbock, Texas, have a new reason to cheer as Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with Texas Tech University to design, manufacture and install nine new LED displays and a custom “Double T” logo-shaped scoreboard for Jones AT&T Stadium and Dan Law Field at Rip Griffin Park. The installation will be completed late in the spring of 2024 and the venues will be ready to light up the displays for football and baseball action as well as other special events.

“We are pleased to continue our longstanding relationship with Daktronics to further enhance the game-day atmosphere inside Jones AT&T Stadium,” Texas Tech Director of Athletics Kirby Hocutt said. “The technology involved with these video displays will allow our game-day production team to further enhance our fan interaction and add to the game-day environment we have created here at Texas Tech.”

Football Video Display Details

The north end zone and each corner of the southern end zone will have new LED video displays. The north end zone display measures 37.2 feet high by 139.4 feet wide while the south end zone corner displays each measure nearly 28 feet high by 48 feet wide. These displays are capable of variable content zoning, allowing each to show one large image or multiple zones of content. This could be live video, instant replays, graphics and animations, statistics and game information, and sponsorship messages.

Additionally, two field-level ribbon displays will be installed in the south end zone, one measuring approximately 3.5 feet high by 319 feet wide and the other measuring 2.5 feet high by 30 feet wide. Three ribbon displays will also added to the venue, one as the center fascia, one in the northeast corner fascia and one in the northwest corner fascia. The center ribbon measures nearly 5 feet high by 152.5 feet long while the north corner ribbons each measure nearly 5 feet high by 165.6 feet long. These displays can show supplemental content to the main displays as well as offering space to highlight sponsors throughout events. 

All eight displays feature 10-millimeter pixel spacing for excellent image clarity and contrast. They also feature industry-leading environmental protection ensuring they operate as expected in the Texas outdoors. 

“It has been a pleasure to work with everyone at Texas Tech University throughout this project,” said Perry Grave, Daktronics sales representative. “I am excited to see the new displays in action and all of the new stadium renovations when the Red Raiders begin their season this fall.”

Artist’s Rendering

The custom “Double T” logo-shaped scoreboard will show all the critical game information to keep fans informed and engaged in the game happening on the field. 

Baseball Video Display Details

At the baseball stadium, a new outfield display will measure approximately 25 feet high by 48 feet wide to share all the baseball action and statistics with Red Raiders fans at Rip Griffin Park. This display will feature the same 10-millimeter pixel layout as at the football stadium to bring the same crisp, clear imagery to fans at the ballpark. This display also features the same variable content zoning capabilities to deliver a top-notch game-day experience for baseball fans.

Along with the equipment installation at both venues, the Red Raiders will receive a content package to be produced and delivered by Daktronics Creative Services.

Daktronics has grown with the sports industry from the company’s beginnings in 1968. Today, the company has LED video display installations at hundreds of colleges and universities across the United States. For more information on what Daktronics can provide for the collegiate market, visit

​About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at

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Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:
Justin Ochsner
tel 605-692-0200