Sign Companies and Industry Experts to Gather for Daktronics Sales Expo 2025

New session updates based on attendee feedback

BROOKINGS, S.D. – Aug. 25, 2025 – Daktronics (NASDAQ-DAKT) is set to host its annual Sales Expo 2025 from September 23–26 at its headquarters in Brookings, South Dakota. This premier event brings together sign company professionals from across the country to explore the latest in digital signage technology, selling strategies and technical training.

Sales Expo 2025 will feature a refreshed agenda shaped by attendee feedback and insights from the event’s advisory board. The event emphasizes the collaborative relationship between Daktronics and its sign company partners, showcasing how these partnerships drive innovation and success in the on-premise signage market.

New for 2025, attendees can look forward to:

• A dedicated sales training session focused on how to sell digital signage effectively.
• An optional tour of the Redwood Falls manufacturing plant, offering a behind-the-scenes look at Daktronics’ production of the most popular products sold by sign companies.
• A sneak peek at the upcoming in-person Digital Sign Technician Certification (DST) Program, designed to provide hands-on technical training.
• A session on Venus Control Suite onboarding, helping sign companies understand the customer experience and their role in the process.

Returning favorites include product showcases, technical workshops and networking opportunities, all designed to equip sign companies with the tools and knowledge to grow their digital signage business. Tom Quackenbush, Daktronics’ new on-premise market manager, will kick off the event and lead a session on growth through partnership.

“Sales Expo is more than just an event. It’s a reflection of our commitment to helping sign companies succeed,” said Quackenbush. “We’re excited to introduce new content this year that directly addresses the needs and challenges our partners face in the field.”

Sign Design Contest Returns

A highlight of the week is the Sign Design Contest, where attendees showcase their most creative and impactful digital signage projects. Participants can submit one entry per category, with three categories available:

• Galaxy displays 49 square feet and smaller
• Galaxy displays 50 square feet and larger
• Other digital sign applications, including scoreboards, indoor/outdoor LCD displays and indoor LED signs

Each design must feature a Daktronics new model product, and entries must be submitted by September 17, 2025, to be eligible. Finalists will present their projects during the Thursday evening banquet, where a live vote will determine the winners. Each category winner will receive a $250 cash prize, and their designs will be featured on Daktronics’ social media and in the annual sign company catalog.

For more information and to register, visit the Sales Expo 2025 website at https://www.daktronics.com/salesexpo.