Sign Companies and Industry Experts Set to Meet for Sales Expo 2024

Experience the Power of Digital Display Technology Sept. 11-13

BROOKINGS, S.D. – Sept. 5, 2024 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota announces its 42nd annual Sales Expo, an event held Sept. 11-13 at Daktronics headquarters for sign company owners and employees to meet company experts, learn trending sales tactics and view the latest products.

Julie Holmes is the Sales Expo 2024 keynote speaker. She is a globe-trotting inventor, tech founder and innovation powerhouse who has spent more than 25 years in enterprise technology. Her session 'Revolutionizing Sales: Sell Smarter and Save Time in the Age of AI' will equip attendees with actionable AI tools and techniques to revolutionize their sales process. Attendees will return home with a customized copy of her book, 101+ AI Tips, Tools & Prompts for Sales Pros. Learn more about Julie Holmes on her website, https://julieholmes.com. 

Sign companies have opportunities to earn cash prizes in the company’s Sign Design Contest. Participants can compete in three categories:

1. Galaxy displays 49 square feet and smaller.
2. Galaxy displays 50 square feet and larger.
3. The new category, featuring 'other' digital sign applications, including scoreboards, indoor LCD displays and indoor LED signs.

Highlights of the rest of the week include:

• Product demonstrations including narrow pixel pitch walls and digital menu boards.
• Expert-led workshops and networking events.
• A chance to engage with Daktronics leadership, sales professionals and product engineers.
• Manufacturing tours.
• Optional golf outing or pheasant hunting (Friday).

Jess Bern, Daktronics On-Premise marketing strategist, encourages sign companies of all experience levels to attend the event.

"We love hosting our partners for Sales Expo," said Bern. “This event demonstrates our dedication to the industry by building strong relationships with our partners, both old and new.”

To register and find further details about the annual Sales Expo, please visit www.daktronics.com/SalesExpo.