Artist's Rendering

New Spectacular Sights and Lights Coming to Beijing Sino-Ocean Ledi Port from Daktronics

Freeform LED elements create corner-wrapped, transparent display

BROOKINGS, S.D. – Sept. 7, 2021 – The streets of Beijing, China, will have new bright lights with three transparent, freeform LED displays designed, manufactured and installed by Daktronics of Brookings, South Dakota, in partnership with Beijing Yuan Xin Real Estate Development Co. LTD. The displays will be on the sides of Yuanyang Mall at Beijing Sino-Ocean Ledi Port and two displays will connect at the corner of the building to catch the attention of passersby when it opens in 2022.

“Beijing Sino-Ocean Ledi Port is located in the center of the high-end business district in the core area of ​​Tongzhou Canal in Beijing,” said Project Manager Han Chun Rong. “The core area of ​​Tongzhou Canal is a pioneer, experimental and demonstration area for Beijing to build a world city with Chinese characteristics. Beijing's new central business district, integrating commercial and residential buildings.”

The displays will feature 25-millimeter pixel spacing and combine for 488 total square meters. The South-facing screen will measure 19 meters high by 12 meters wide totaling 228 square meters. On a separate part of the building, a West-facing screen will measure 9 meters high by 11 meters wide and wraps around the corner of the building into a South-facing screen that will measure 9 meters high by 19 meters wide at the top with a 24-meter curve from the bottom left of the display to the top right corner of the display. The curve follows the building’s architecture to create a visually aesthetic appearance unique to the shopping center.

This project will bring the ability to share messages to the masses, highlighting stores within the mall, promoting special events, sharing upcoming sales and more.

The technology itself is transparent allowing those inside the mall to see outside to the street as well as letting natural light pass through into the mall. At the same time, the LEDs form a visual image that can be viewed from those passing by and connect with audiences and potential mall customers.

​About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at

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Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:
Justin Ochsner
International Marketing
tel 605-692-0200