Daktronics Women In Sports Online Event Returns In August 2025
Alicia Jeffreys to share her experiences as Executive Vice President and Chief Marketing Officer for the Detroit Pistons
BROOKINGS, S.D. – July 23, 2025 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, will host Alicia Jeffreys, Executive Vice President and Chief Marketing Officer of the Detroit Pistons, as the next speaker for the Women In Sports Online Event. This will take place on August 12 at 10:30 a.m. CT for those interested in hearing her story and experiences in the sports industry.
Jeffreys is at the helm of the Detroit Pistons’ marketing efforts and hold oversight of multiple verticals, including everything from content creation to brand strategy to social media to game presentation. In her 23rd year with the franchise, she is focused on global brand positioning, the cultivation of strategic collaborations and marketing-led revenue-driving efforts.
“I’m looking forward to an inspiring conversation with Alicia!” said Val Ellens, services marketing for Daktronics. “Her expertise in sports marketing and her career journey are sure to bring valuable insights to the table.”
Managing a diverse team, Jeffreys takes pride in developing talent, fostering a collaborative work culture and demonstrating effective leadership through times of change.
To hear all about her leadership strategy, advice and more, register for this event by clicking here.
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
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Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
MEDIA RELATIONS:
Justin Ochsner
Marketing
tel 605-692-0200
Justin.Ochsner@daktronics.com