Daktronics Key Accounts Sales Team Welcomes Nichole Gerlach
Gerlach offers a “love of the sale” and passion for relationship building
BROOKINGS, S.D. – March 15, 2022 – The demand for digital signage is on the rise and Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, recently added Nichole Gerlach to the key accounts sales team. Her supervisor, Greg Breyfogle, is confident that Nichole will help “prospects and customers understand how our applications will help them achieve their business goals.”
In her new role, she will introduce QSRs and convenience stores to a new asset for their marketing mix: LED and LCD displays. Gerlach says that digital signage, whether indoors or out, has the power to “influence buying decisions, enhance brand image and elevate the customer experience,” and she wants to share that with businesses to lead them to success.
Gerlach brings 20 years of sales expertise to the table. Before Daktronics, she helped hospitals and clinics find practical solutions to provide patients with the best possible experience. She intends to apply the same compassionate mentality when helping businesses maximize their ROI with digital signage.
“I'm excited to have Nichole on board,” says Breyfogle. “Her experience and passion for bringing success to her customers will shine through. The skill set she brings with relationship building and asking the right questions will help her customers solve business challenges they face today.”
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
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Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
MEDIA RELATIONS
Jess Bern
Marketing
tel 605-692-0200
Jess.Bern@daktronics.com