Daktronics and Grass Valley Announce Industry-First Show Control API Integration

Advanced integration enables deep system interoperability, empowering venues to build custom workflows that streamline event production

BROOKINGS, S.D. – Dec. 11, 2025 – Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, and Grass Valley, a global leader in live production solutions, announce a significant new milestone in their ongoing strategic partnership. Together, the companies are developing a next-generation, deeply integrated workflow that allows Grass Valley production switchers and control systems to natively access and interact with the Daktronics Show Control API, setting a new industry benchmark for unified venue production.

This advancement builds on the strategic alliance announced earlier this year, extending the collaboration into a powerful technical integration that goes far beyond the simple, industry-standard triggers commonly used in the market today. Grass Valley and Daktronics are co-engineering an advanced communication layer designed to create a rich, two-way exchange between Grass Valley switchers and the Daktronics Display Studio environment. The result will be a seamless, intelligent connection that improves coordination between control room and display operations while giving production teams the ability to tailor workflows to the specific needs of each event.

As part of this integration, Grass Valley switchers will be able to understand and interact with the full structure of the Daktronics Show Control and Display Studio workspace. This includes reading all available workspaces, pages, containers, tabs and button hierarchies, along with retrieving detailed button definitions and associated metadata. Operators will also have the ability to remotely control or trigger playback elements in the Daktronics system directly from Grass Valley interfaces.

The integration will support a wide range of Display Studio attributes, including button IDs and names, audio indicators that identify content containing sound, foreground and background colors, and the X/Y coordinates of elements within the Display Studio user interface. By making this information available natively, Grass Valley systems can automatically populate macros, configuration menus and operator displays with clear, contextual data, greatly reducing setup time, minimizing operator error and providing unprecedented visibility into display system operations.

“This collaboration represents an industry milestone,” said Greg Huttie, VP of switchers at Grass Valley. “By tightly integrating our switchers with Daktronics Show Control, we’re giving venues a unified and intelligent workflow that elevates timing, precision and creative control in ways the industry has never seen before.”

“This integration gives our customers a dramatically more efficient and connected workflow,” said Greg Fleischbein, product manager at Daktronics. “Grass Valley switchers will interact directly with the full structure of Display Studio, giving production teams clearer insight, faster setup and more confidence during every moment of a live event.”

Grass Valley and Daktronics share a long-term commitment to enhancing the in-venue production experience. This new API-level integration marks a major step forward in providing customers with more engaging presentations, more reliable operations, and more efficient end-to-end production workflows, further solidifying the innovative foundation established under the companies’ strategic partnership.

About Grass Valley

Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.

Learn more at www.grassvalley.com

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts and orders, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions, increased regulation and other risks described in the company's SEC filings, including its Annual Report on Form 10-K for its 2025 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

MEDIA RELATIONS

Daktronics
Justin Ochsner
Public Relations/Marketing
Email justin.ochsner@daktronics.com

Grass Valley
Bénédicte Fauveau
Media Relations
Email benedicte.fauveau@grassvalley.com