Conceptual Image

Baylor University Improves Game Day at McLane Stadium with Seven Daktronics LED Displays

5,000-square-foot main video display with 3,000-square-foot backside display highlight technology renovations

BROOKINGS, S.D. – July 3, 2024 – When Baylor Football fans head to McLane Stadium this fall, they will be greeted by seven new LED displays from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, including a higher-resolution main video display as well as a backside display to appeal to fans outside the stadium. These two end zone displays combine for more than 8,000 square feet of digital space. The installation includes an auxiliary video display, two ribbon displays and two field level displays. 

“This is going to be a great addition to the fan experience at McLane Stadium,” said Baylor Vice President and Director of Intercollegiate Athletics Mack Rhoades. “These new elements are going to enhance one of the best stadiums in college football. Beyond the increased resolution to the main video board and ribbon board displays, I’m excited about the backside display and what our tailgating fans can experience from the Brazos River and the plaza, furthering what a unique venue we provide at McLane Stadium. We are thankful for our university partners, and our partnership with Playfly and Daktronics, in helping us get this set for the 2024 season.”

Video Display Details

The main video display will measure 47 feet high by 107 feet wide and it will improve in resolution from a 15HD pixel layout to a 10-millimeter line spacing for improved image quality to fans throughout the stadium. The auxiliary video display at the north end of the stadium will measure 10 feet high by 49 feet wide to provide fans with additional stats and scores from around the country. This display also features a 10-millimeter pixel spacing. 

“Our team has been working hard on making this a reality and we are thrilled to be able to showcase this improvement to our fans this upcoming season,” said Baylor Deputy AD and Chief Revenue Officer Jovan Overshown. “The new backside video display will help keep our fans apprised of the timeline and events in the stadium during pregame from the Brazos River and the plaza. The new video display at the north end of the stadium will help elevate the in-venue experience as we continue to enhance what is one of the best atmospheres in college football.” 

These video displays are capable of variable content zoning allowing them to share all the engaging and immersive content fans expect from live sporting events. This includes the ability to show one large image or for each display to show multiple zones of content including live video, instant replays, up-to-the-minute statistics and game information, graphics and animations, and sponsorship messages. 

“This display upgrade will bring the fan experience to life in exciting new ways for Baylor University,” said Brandon DeSmet, Daktronics sales representative. “We’re honored to continue our partnership with the school and their team as we remain the LED display provider for McLane Stadium.”


Conceptual Image



Backside Video Display Details

On the backside of the main video display, McLane Stadium will feature a display measuring 38 feet high by 80 feet wide and featuring 10-millimeter pixel spacing. This display can connect with fans as they arrive at the stadium and spend time outside the venue before kickoff. It can brand the experience the moment fans arrive, keep them updated on the timing of the events happening inside the stadium, and bring updates and sponsorship opportunities to Baylor’s valued audiences.


Conceptual Image


Additional Display Details

Providing the opportunity to supplement creative content shown on the main video displays, two ribbon displays and two field-level displays will be upgraded at McLane Stadium. All four of these displays will feature 10-millimeter pixel spacings for crisp, clear imagery and wide-angle visibility. 

Long, narrow displays will be installed along the seating fascia on the east and west sides of the field. The east ribbon display will measure approximately 3.5 feet high by 631 feet wide while the west ribbon display will measure 3.5 feet high by 608.5 feet wide. 

At field level, two displays will measure 5 feet high by 30 feet wide. These displays also allow for flexibility to highlight sponsors throughout events while bringing coordinated content to the game day experience.

Locker room clocks and delay of game clocks round out the equipment being installed at the stadium to provide everything needed for a seamless game day production.

Daktronics is also including a complete Show Control solution. This industry-leading control system provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a powerful yet user-friendly production solution. For more information on Show Control, visit

In addition to the equipment installation, Baylor also received a digital content package to be produced and delivered by Daktronics Creative Services, an in-house, award-winning creative team.

Baylor Baseball Video Display

The installation at McLane Stadium comes on the heels of the Bears upgrading their experience for baseball fans at Baylor Ballpark with a new outfield video display. With the same capabilities as the football video display, baseball received a 23-foot-high by 68.5-foot-wide display featuring a 13HD pixel layout. 

The installation at Baylor Ballpark was completed early in 2024 ahead of the first pitch of the Bears season.

Daktronics has grown with the sports industry from the company’s beginnings in 1968. Today, the company has LED video display installations at hundreds of colleges and universities across the United States. For more information on what Daktronics can provide for the collegiate market, visit

About Baylor University

Baylor University is a private Christian University and a nationally ranked Research 1 institution. The University provides a vibrant campus community for more than 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 100 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

​About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at

Also find us at:
Daktronics on Facebook Daktronics on Twitter Daktronics on YouTube

Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:
Justin Ochsner
tel 605-692-0200