
Assumption High School Expands Sports Media Opportunities for Young Women
New video display sparks student-led production team in a traditionally male-dominated field
LOUISVILLE, KY – June 12, 2025 – Assumption High School (AHS), a Catholic all-girls school in Louisville, Kentucky, has installed a new Daktronics video display at its 11-acre sports and education complex.
The new video display provides female students with hands-on experience in sports media and event production, fields that have traditionally been male-dominated. The school is investing in this opportunity for its female students with a large expansion of a new broadcast room as well. Students can take their event production to a broadcast stage.
The Daktronics 14-foot-high by 25-foot-wide, 10-millimeter resolution video display with a multisport fixed-digit scoreboard was installed in August 2024, just in time for the field hockey and soccer seasons. AHS athletes and fans are already embracing the enhanced capabilities it brings to their athletic events.
“The video board has made our games so exciting because after we score, they will show photos or videos, and when we are announcing the lineup, they show our media day photos, which helps build excitement when something fun happens,” says AHS student Sophie Rousseau, a Junior field hockey player.
Students Gain Hands-On Experience
As an all-female school, AHS is dedicated to providing exceptional opportunities for young women to pursue careers in sports and related fields. The new video display has not only enhanced game-day experiences but also provided educational opportunities that are particularly impactful for students.
The school has started a sports media club to work with its video LED technology, with 30 students signing up immediately to learn about event production and live video feed integration.
This club will integrate into a class during the school day in the upcoming Fall 2025 school year, during the time known as 'Rockets Taking Initiative' (RTI) time. RTI time provides students with real-world experience during the school day.
AHS Athletic Director Lisa Pinkston says the technology has changed how students engage with events. “This generation loves technology,” she explains. “They love seeing themselves on video. The sound system is unbelievable, and integrating a live video feed has elevated our events, making them feel like performances on a bigger stage. It's great for the kids and the community.”
Parents of students are also benefiting from the new display. Mom and fan April Laframboise commented, “The new video board truly takes Assumption athletics to the next level. The game-day experience is interactive and exciting, and the girls love it! As a spectator, it feels more like a college game day. Videos, player highlights, sponsors – it’s really impressive and even further elevates the AHS athletic program.”
Technology Opens Pathways to Media Careers
The technology also allows AHS to showcase various outdoor sports such as flag football, lacrosse, soccer, field hockey and track, as well as youth sports. Athletes and fans can all benefit by viewing stats, results and action on the big screen.
Pinkston emphasized, “As an all-girls school, we're providing opportunities for girls to pursue career interests and creating entertaining, memorable game-day experiences for the community.”
By broadening their game-day production, AHS aims to secure more sponsors to support these initiatives. Pinkston also highlights the enrichment sessions offered at AHS, including mental performance training, leadership training and study skills sessions. These sessions provide valuable experiences that go beyond traditional classroom learning, preparing young women for various career paths.
Enhancing Game-Day Atmosphere
The video display, sound system and student production come together to provide a stadium feel to the school, enhancing the overall experience for students and spectators alike.
AHS’s new video display has created a dynamic and engaging environment for students and the community. By focusing on empowering young women and providing them with unique opportunities in sports media and event production, AHS is set to continue providing memorable and entertaining experiences.
AHS is a host site for the upcoming Daktronics High School Video Summit on June 24, 2025. This is a chance to get an exclusive behind-the-scenes look at its cutting-edge video production setup and hear directly from the team. Register now to attend the AHS location in person and be part of this day of learning and collaboration.
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
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MEDIA RELATIONS:
Justin Ochsner
Marketing
tel 605-692-0200
Justin.Ochsner@daktronics.com