Skechers Adds Daktronics Display To Flagship Store Location

Narrow pixel pitch display modernizes store aesthetics

BROOKINGS, S.D. – Sept. 10, 2018 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has designed, manufactured and installed a new narrow pixel pitch LED display at the Skechers flagship store in Manhattan Beach, California. The display was installed this summer and covers two walls meeting at an outward 90-degree corner to modernize the aesthetics of the shopping experience.  

The display features a tight 1.9-millimeter line spacing for crisp, clear imagery at very close viewing distances as close as five feet from the display face. It measures 4.5 feet high by 3 feet wide along one wall and 5 feet wide along the next wall, meeting to create the 90-degree angle with a seam minimized to mere millimeters for a sleek look in this retail application.

Capable of recorded video, animations and static messages, the display can share one image across both sides or it can be divided into two sections to show coordinated content. The store will be using the LED display to share branded Skechers advertising with video and static content to modernize the experience.

"Skechers wanted their flagship location to be modern and sleek with this display project, and we stepped up to the challenge," said Josh Francois, Daktronics sales representative. "Our project management and design teams really came through in a great way to deliver with a speedy turnaround in tune with the fast renovation schedule of the store. This installation met every expectation and looks fantastic."

For more information on Daktronics narrow pixel pitch products, visit www.daktronics.com/npp.

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.

About Skechers USA, Inc.

SKECHERS USA, Inc., (NYSE:SKX) based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, 2,715 SKECHERS Company-owned and third-party-owned retail stores, and the Company's e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visit www.skechers.com and follow us on Facebook (facebook.com/SKECHERS), Instagram (Instagram.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).