Images (l to r): Street Furniture, Optica, DSE

Daktronics To Introduce New LED Video Solutions At DSE 2019

New Street Furniture, Optica series and digital banner products will debut domestically for the first time

BROOKINGS, S.D. – Mar. 13, 2019 – When Digital Signage Expo (DSE) 2019 kicks off this month in Las Vegas, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, will be debuting a new LED street furniture product in Booth 2422. The event is taking place at Las Vegas Convention Center from March 26-29 where Daktronics will also be showcasing its new Optica series domestically for the first time as well as the company's new double-sided rotating banner display.

The street furniture product, which features a tighter 2.9-millimeter line spacing, is a brighter, higher-resolution solution for the Out of Home industry as well as transportation and sporting industries. The eye-level solution is equipped to easily influence consumers traveling through public spaces.

"Launching this new street furniture product at DSE allows us exposure to a very large, technology-focused audience that can appreciate the innovations this product provides end users," said Lori Sieler, Daktronics product manager. "Not only is this product higher resolution, it also features a high-efficiency design that balances sun-cutting brightness with low power consumption. It takes a sought-after advertising medium to the next level."

Daktronics Optica series features 0.9-millimeter line spacing with true outdoor brightness even at the closest viewing distances. The company's new double-sided banner product is 64 percent thinner and 40 percent lighter than previous models.

"The new Optica and digital banner products are great innovations by the Daktronics team and will provide a number of opportunities for display owners and advertisers," Jim Vasgaard, Daktronics national sales manager. "We have a lot of exciting products to share at DSI and we're always looking forward to this event to interact with potential customers while sharing information about the current and future state of the digital signage industry."

Daktronics booth will also feature a 1.9-millimeter display to showcase the capabilities of narrow pixel pitch products, a 4-millimeter curved podium display, and a module wall to help educate attendees on the differences between products both indoor and outdoor.

ADLFOW Networks, a division of Daktronics, will have a three-screen LCD video wall to showcase their capabilities in delivering messages to a client's customers at every touchpoint in a clear, simple and consistent way.

For more information on Daktronics presence at DSE, please visit www.daktronics.com/dse

​About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

Also find us at:
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Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:
MEDIA RELATIONS:
Justin Ochsner
Marketing
tel 605-692-0200
Justin.Ochsner@daktronics.com