Al Arabia Advertising Launches New Digital Signage Campaign Using Daktronics LED Displays

BROOKINGS, S.D. – May 17, 2018 – Daktronics (NASDAQ-DAKT) has partnered with Al Arabia and the Arab External Advertising Company to deliver new LED digital displays for their new "digital paintings in the streets of the capital" campaign in Riyadh, Saudi Arabia.  More than 3,200 square meters of digital displays were delivered in January.

"We had chosen Daktronics between different suppliers for their commitment, continued support and vast experience in the market," said Al Arabia Advertising's CEO Mohamd al Kheraji. "Their product matches with our needs for latest technology with unique technical features. It also offers a high-reliability performance to withstand the Saudi weather conditions and harsh environment. Daktronics has offered their latest A/C-free display technology which matches with our design and needs."

The 3-in-1 SMD LED displays are delivered in three different sizes. Some measure 2.93 meters high by 4.02 meters wide, some measure 6.72 meters high by 5.76 meters wide and some measure 2.88 meters high by 3.84 meters wide. All displays feature 10-millimeter line spacing. They bring excellent image clarity and contrast to advertising and the digital paintings which will help beautify the city.

Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day.

"Arabia's new display implementation has enhanced the quality and image of outdoor advertisements," said Ahmad Dahmash, Daktronics regional manager. "It is a step forward in the future for smart city implantations, engagement and interactivity."

Daktronics LED video and messaging display technology offers a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.