How Street Media Group Is Expanding Its Digital Footprint with Daktronics Technology
Street Media Group, a Northern Colorado out-of-home (OOH) operator, is rapidly expanding into new U.S. markets using Daktronics digital billboard technology. This long-standing partnership fuels multi-state growth, strengthens reliability and opens new digital opportunities, including a dynamic campus network at Colorado State University.
5/14/2026
Categories: Out of Home Advertising
A Partnership Built for Growth in Out-of-Home Advertising
For more than a decade, Street Media Group (SMG) and Daktronics have worked together to bring impactful digital displays to highways, campuses and communities throughout Northern Colorado and beyond. What began as a highly local operation has evolved into a multi-state OOH network, now expanding into Kentucky, Nebraska and New Jersey – major growth for a team of just 16 people.
“Our growth into new states has been exciting, and Daktronics has been a huge part of making that possible,” said Ashley Steinbach, general manager at Street Media Group.
When we take on a new market or a challenging site, we know we’re not doing it alone. Their team listens, collaborates and problem-solves with us. That kind of partnership gives a small team like ours the confidence to think bigger, move faster and deliver high-quality displays our advertisers can trust.
Bringing Digital Innovation to Colorado State University
One of Street Media Group’s most compelling projects is on display at Colorado State University (CSU), where SMG has deployed digital signage throughout campus.
These displays serve a unique three-purpose role:
1. Paid advertising placements for local and national brands
2. University-branded content, including event messaging and announcements
3. Instant safety alerts and real-time emergency notifications
This model offers CSU a no-cost revenue stream while improving communication across campus – illustrating how digital out of home (DOOH) can support both economic and community needs.
Technology Behind SMG’s Multi-State Growth
As SMG enters new markets, each location brings a different set of variables, including roadway orientation, zoning codes, viewing distances, lighting concerns, community input and even university or municipal requirements.
Daktronics helps SMG navigate each scenario by offering:
• A wide range of billboard sizes and configurations
• High brightness LED technology suited for varied climates
• Pixel pitches optimized for viewing distance and content needs
• Light direct solutions for sensitive neighborhoods or business areas
• Pedestrian-oriented displays for campus or transit settings
“I’ve spent a lot of time with the Daktronics service and support teams, and they’ve been fantastic,” added Steinbach. “They remember details, take feedback seriously and truly listen. It feels like a partnership where our success matters.”
Growing Together Across the U.S.
Together, Daktronics and Street Media Group are demonstrating how digital out of home technology can inform, protect and connect communities while helping advertisers reach their audiences in meaningful, measurable ways.