USC Calls On Daktronics for Upgraded Video Displays for Athletics

LA Memorial Coliseum, Galen Center, Dedeaux Field, Rawlinson Stadium all received LED displays in 2025

BROOKINGS, S.D. – Apr. 8, 2026 – The University of Southern California (USC) has called on Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to manufacture and install 22 LED displays for their athletics venues, including LA Memorial Coliseum, Galen Center, Dedeaux Field and Rawlinson Stadium. Installations were underway in Los Angeles, California, and were ready to entertain Trojans fans in 2025.

“In the new era of college athletics, it has never been more important to engage our fans and provide them with world-class experiences in our venues,” said Charles Griffin Cale Director of Athletics Jen Cohen. “We are thrilled with the opportunities Daktronics video displays provide us to deepen engagement with our fans every time they support the Trojans.” 

LA Memorial Coliseum

The largest display is being installed at LA Memorial Coliseum where the USC Trojans play football. In the west end zone, a new 40-foot-high by 150-foot-wide display is being installed. It features a 10-millimeter pixel spacing to deliver excellent image clarity and contrast for fans to enjoy. It totals more than 5 million LEDs, an increase of 238% LEDs from the previous display, and with 5.3 million pixels, that’s 1.5 times the population of LA. 

“The increase in resolution of this video display will be a noticeable difference for everyone attending an event inside LA Memorial Coliseum,” said Robin Hall, Daktronics regional sales manager. “We’re excited to be working with our partners in LA and at USC on this project and to be providing multiple displays throughout campus to improve the live event experience for Trojans fans.”

Galen Center

The Galen Center, home of Trojans Basketball, features a new centerhung display system and ribbon displays. The centerhung features four main video displays, each measuring 15 feet high by 31 feet wide, and four corner displays, each measuring 15 feet high by 3 feet wide. All of these displays feature 3.9-millimeter pixel spacing for crisp, clear imagery.

The underbelly of the centerhung system features two displays, each measuring 7.5 feet high by 17 feet wide to cater to fans sitting closer to the action. These both feature a tight 2.5-millimeter pixel spacing.

Adding to the overall experience, a ribbon display circles the seating fascia measuring 2.5 feet high by 549 feet wide and featuring 10-millimeter pixel spacing. Along the side of the court, six scorers tables each measure 2.5 feet high by nearly 10 feet wide and feature 3.9-millimeter pixel spacing. These displays offer the opportunity to highlight sponsors throughout events while also providing additional graphics and statistics.

Outside the Galen Center, two marquee displays were installed at Tilley Tower, each measuring 24 high by 31 wide and featuring 10-millimeter pixel spacing. These displays welcome fans to the arena and help brand the live event experience before the action begins. 

Dedeaux Field

For baseball fans, Dedeaux Field features a new video display measuring 25 feet high by 50 feet wide, which is 2.75 times larger than the previous display. It features 10-millimeter pixel spacing and 1.1 million pixels, a significant improvement in resolution from the previous 23-millimeter spacing. This brings Trojan fans all the statistics and game information they expect for baseball to ensure their engagement and entertainment.

Rawlinson Stadium

Soccer fans are welcomed to Rawlinson Stadium with a new 11-foot-high by 20-foot-wide display. It also features a 10-millimeter pixel spacing to ensure the highest quality of game presentation at every event.

Each of the main video displays are capable of variable content zoning, allowing each to show one large image or to be divided into multiple zones of content to meet the needs of each sport and event taking place. Live video, instant replays, sport-specific stats and information, graphics and animations, and sponsorship messages are all at the fingertips of USC’s production team to share with their fans throughout events.

Every venue is receiving Daktronics’ industry-leading Show Control solution for live event productions. It provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a powerful yet user-friendly production solution. For more information on Show Control, visit www.daktronics.com/show.

Included with the equipment installation, USC will also receive a digital content package to be produced and delivered by Daktronics Creative Services. This includes content customized for each sport and created to fit their unique display sizes.

Daktronics has grown with the sports industry from the company’s beginnings in 1968. Today, the company has LED video display installations at hundreds of colleges and universities across the United States. For more information on what Daktronics can provide for the collegiate market, visit www.daktronics.com/college.

About University of Southern California Athletics

Known globally for its unique combination of athletic and academic prominence, USC is THE PLACE TO BE for top-student athletes to reach their full potential in all they do. Established in 1880, USC has a proud athletic heritage defined by championship programs, iconic individuals, and a deep connection to Los Angeles. From national titles to Olympic excellence, USC stands tall as one of the most successful athletics programs in the world. Entering 2025–26, Trojan teams have won 138 national championships, including 115 NCAA team titles (87 men’s, 28 women’s), ranking USC among the top three in the nation.

USC also has a long-standing tradition of nurturing world-class Olympic athletes, producing more Olympians than any other university in the country. Led by Director of Athletics Jennifer Cohen, USC Athletics sponsors 23 NCAA Division I sports competing in the Big Ten Conference and the Mountain Pacific Sports Federation, united in the mission to win championships and elevate the Trojan Family.