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Upgraded LED Technology Coming to South Bend Cubs from Daktronics

New video display features 128% increase and 1.1+ million pixels for 2023 season

BROOKINGS, S.D. – Oct. 11, 2022 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with the South Bend Cubs to design, manufacture and install new LED displays for the 2023 baseball season. The new main video display will feature a 128% increase in size over the previous display. The main display and ribbon board will be installed at Four Winds Field in South Bend, Indiana, this coming spring.

“As we continue to improve the fan experience at Four Winds Field, this state-of-the-art video board will not only improve the game-day atmosphere but will provide new opportunities for the many other community events held at the ballpark throughout the year,” said South Bend Cubs Chairman & Owner Andrew Berlin.

“The City of South Bend is proud to have first-class facilities and first-class partners like Daktronics and Andrew Berlin,” said the Executive Director for South Bend Venue Parks and Arts Aaron Perri. “This is not only an investment in our ballpark, it’s an investment in overall community and economic development.”

The main display will measure approximately 38.5 feet high by 75.5 feet wide and will use 1.1+ million pixels to engage and entertain audiences at Four Winds Field. After replacing their original display that measured 23 feet high by 54 feet wide, the new main display will be the largest in the Midwest League at approximately 2,907 square feet. The display also features industry-leading environmental protection to ensure it operates as expected in the Indiana weather.

In addition to the main display, an auxiliary board will be installed along the seating fascia to supplement messaging for all in attendance. The ribbon will measure approximately 7 feet high by 12 feet wide. Both displays will feature 10-millimeter pixel spacing to deliver excellent image clarity and contrast for viewers.

“The new display will bring in a new era of visuals at the ballpark for the South Bend Cubs and we’re excited to be a part of it,” said Daktronics Sales Representative Daryl Mihal. “The size increase of the main display along with the new ribbon board will be great additions to an already awesome game-day experience.”

Daktronics will also be including a complete Show Control solution. This industry-leading control system provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a powerful yet user-friendly production solution. For more information on Show Control, visit

In addition to the equipment installation, the South Bend Cubs will also receive a content package that will be produced and delivered by Daktronics Creative Services.

Daktronics has grown with the sports industry from the company’s beginnings in 1968. Today, the company has integrated LED super systems in nearly 60 percent of all professional sports facilities in the United States and Canada. For more information on what Daktronics can provide, visit

About the South Bend Cubs

The South Bend Cubs are the High-A affiliate of the 2016 World Series Champion Chicago Cubs. Over the past 34 seasons, the team has won five Midwest League titles, most recently in 2022, and has captured nine division titles. In 2022, Four Winds Field, home of the South Bend Cubs, was voted Best High-A ballpark in the country by Ballpark Digest, having also won the award as a Low-A ballpark in 2017. In 2019, the South Bend Cubs hosted the final Midwest League All-Star Game. In 2015 the team was named Ballpark Digest's Team of the Year and received the John H. Johnson President's Award, the highest award in minor league baseball. The team is owned and operated by Swing-Batter-Swing, LLC whose principal shareholder is Andrew T. Berlin of Chicago, Ill. More information is available at

​About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at

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Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:
Justin Ochsner
tel 605-692-0200