Midland RockHounds Head Into 2026 with New Daktronics Display

Outfield video display installed ahead of the first pitch of the season

BROOKINGS, S.D. – Mar. 26, 2026 – Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, has partnered with the Midland RockHounds to manufacture and install a new LED video display in the outfield at Momentum Bank Ballpark in Midland, Texas. The installation took place in January, and the right-field display is ready to inform and entertain baseball fans in 2026 and beyond.

“The new video board is sure to captivate fans of all ages with high-quality visual entertainment, enhancing the in-game experience,” said Midland RockHounds General Manager Shelly Haenggi. “We’re thrilled for the upcoming RockHounds season, and many to come, with the range of presentation options it offers.”

Video Display Details

The new outfield video display measures approximately 32.5 feet high by 66 feet wide and features a 10-millimeter pixel spacing to deliver crisp, clear visuals to fans throughout the ballpark. The display features industry-leading environmental protection to ensure it operates as expected in the Texas outdoors. 

“Working to bring a new video board – one of the biggest displays in the Texas League – is something that will immediately elevate the game-day experience at Momentum Bank Ballpark,” said Charlie Durrenberger, Daktronics sales representative. “It was great to work with the City of Midland and the RockHounds' leadership on this project from the early stages through completion.”

The display features variable content zoning allowing it to show one large image or multiple zones of content ranging from live video to instant replays, game information to statistics, and graphics and animations to sponsorship messages.

Daktronics is also including a complete Show Control solution. This industry-leading control system provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a powerful yet user-friendly production solution. For more information on Show Control, visit www.daktronics.com/show.

Included with the equipment installation, the RockHounds will receive a digital content package to be produced and delivered by Daktronics Creative Services.

Daktronics has grown with the sports industry from the company’s beginning in 1968. Today, the company has integrated LED super systems in more than 50% of all professional sports facilities in the United States and Canada. For more information on what Daktronics can provide, visit www.daktronics.com/professionalsports.

About Midland RockHounds

The Midland RockHounds, Double-A affiliate of the Athletics and members of the Texas League.

The franchise inaugurated in 1972, has received national honors, including Minor League Baseball's John H. Johnson Award (2007), naming the RockHounds the nation's top franchise. 

The RockHounds deliver championship-level baseball with Texas League Championships in 2005, 2009, 2014, 2015, 2016, and 2017, alongside family-friendly entertainment and meaningful community impact across the Permian Basin.