Media247 Brings Vibrant Digital Display “The Palace” to Dubai

Exceptional design makes this Daktronics display stand out

BROOKINGS, S.D. – June 14, 2024 – Daktronics and Media247, a leading OOH company in Dubai, have partnered to deliver a new, elegant digital display to Sheikh Zayed Road in Dubai, the main artery through the city with thousands of people passing the location on an hourly basis. Advertising and other special messaging are now delivered to residents and visitors with the display being completed early in 2024. 

“We are thrilled to announce the launch of ‘The Palace Screen Dubai,’ our premium DOOH asset on Sheikh Zayed Road in Dubai featuring an exclusive display of global luxury brands,” says Smitta Ozha, CEO of Media247. “We are also delighted to partner with Daktronics, known for their unwavering commitment to quality.”

Digital Display Details

The display features 10-millimeter pixel spacing to deliver crisp, vibrant imagery to passersby along the heavily traveled Sheikh Zayed Road. It measures 18.24 meters high by 23.04 meters wide and features high-contrast louvers to ensure it makes a large impression on all viewers.

Each end of the display features a 1.92-meter area that curves backward from the face of the display. This curve adds intrigue to the display while assisting with viewing as traffic moves past in both directions. It is surrounded by a marble finish for added elegance to the overall appearance.

“This is an exceptional design with a superb mix of traditional architecture and a cutting-edge display,” said Mathieu Verbraken from Daktronics Dubai. “The display features Daktronics’ high brightness and high contrast options, and blends in seamlessly through its curved corners into this magnificent structure.”

Daktronics provides digital technology solutions that offer flexible scheduling for multiple advertisers as well as quick and easy changes in content. Additional services provided to the OOH industry add value and generate revenue for customers. For more information on digital technology, visit

About Media247

Media 247 is UAE’s premium Out of Home Advertising Solutions provider, established in 2005 with a versatile portfolio spanning across over 60 large formats and exclusive RTA partner for City and Airport taxis fleet. We have more than 18 years of experience serving over 5,000 clients including local and international brands. Media 247 has a deep understanding of the power of strategic placement and captivating visuals in driving brand success. Its legacy of elevating brands in front of relevant eyes has made Media247 the preferable choice for outdoor advertising in Dubai.

​About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at

Also find us at:
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Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:
Justin Ochsner
tel 605-692-0200