Daktronics Unveils Next Generation of Energy-Efficient Urban Billboards

Reliable, eco-conscious digital technology provides future-proof solutions

BROOKINGS, S.D. – July 14, 2025 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, the world leader in audiovisual communication systems, announces the launch of the DXB-1000, a next-generation digital billboard solution that redefines performance, sustainability and return on investment for the Out of Home (OOH) advertising industry.

Engineered with advanced surface mount technology, the DXB-1000 delivers stunning image clarity while dramatically reducing energy consumption. It is designed to meet the growing demand for high-performance displays that are both environmentally responsible and economically smart.

“The modules we designed and developed for the DXB-1000 are now built on the out-of-home industry standard 400mm by 400mm,” explains Daktronics OOH Product Manager Lori Sieler. “The transition to the high-resolution DXB-1000 delivers premium image clarity while dramatically lowering energy usage and maintenance costs. This positions our customers to capture audience attention with vibrant advertisement recreation, allowing for seamless brand campaigns across many media. It provides a cost-effective way to update aging inventory with the latest high-resolution outdoor technology in an eco-conscious manner, without a full display replacement.” 

The DXB-1000 is more efficient than previous models, resulting in an impressive 30% reduction in annual operating costs and a smaller carbon footprint.

Sieler says, “We combined cutting-edge visual performance with significant energy savings to help our customers lower operating costs and reduce their environmental footprint.”

The DXB-1000 features the latest in LED technology, optimized for shorter viewing distances without sacrificing clarity, brightness or color performance. With updated internal architecture, this model reduces power consumption while minimizing the number of components and failure points, resulting in longer operational life and lower total cost of ownership.

“This urban billboard is designed to meet the growing demand for sustainable, high-impact visuals in dense city environments where people engage with digital content up close,” Sieler explains. 

ROI-Driven Innovations

• Next-Gen Surface Mount Technology: Delivers superior resolution and clarity, enhancing the visual impact of every campaign.
• Large Format Sectional Chassis: Simplifies installation and maintenance, reducing labor and downtime.
• Flexible Control Systems: Compatible with Venus Control Suite and third-party platforms for seamless content management.
• Targeted Viewing Technology: City View Louvers provide high brightness and targeted light output for excellent visibility in even the harshest sunlight.
• Sustainable Upgrade Path: Modular design allows for easy component upgrades, using new digital technology within an existing structure.
• 10-Year Lifecycle Support: Backed by a decade of service and reliability, ensuring peace of mind and consistent performance.

Built for the Future of OOH

Ideal for urban and wallscape applications, the DXB-1000 is tailored for advertisers who demand high-impact visuals and operational efficiency. Daktronics’ rigorous in-house testing ensures every component meets the highest durability and performance standards.

This innovation is part of Daktronics’ broader commitment to sustainable product design and responsible manufacturing. 

“Our customers are asking for displays that perform brilliantly and operate responsibly,” said Collin Huber, OOH market manager at Daktronics. “The DXB-1000 is built to do both, with quality you can see and savings you can measure.”