Daktronics Strengthens European Presence with New Hire
Experienced sports representative Christoph Odenthal added to team
BROOKINGS, S.D. – June 25, 2025 – Daktronics has strengthened its European presence in the live events and large sports sector by adding Christoph Odenthal to the team. Odenthal brings more than 15 years of experience in the global sports industry and officially joined the Daktronics team this summer.
“From my venue development experience, I know that LED solutions' quality and service pay off in the long term,” said Odenthal. “I am looking forward to supporting Daktronics’ efforts in the live events and large sports venue marketplace.”
Odenthal is a native of Düsseldorf, based in Hamburg, and holds master’s degrees from the European Business School in Oestrich-Winkel and the German Sport University in Cologne. His experience began with strategic consulting for global sports venue development, expanded with the International Management Group and various Lagardère Sports & Entertainment companies and, most recently, includes serving as Vice President of Lagardère Unlimited Stadium solutions/SPORTFIVE, before joining UEFA in 2022.
“Christoph will be dedicated to expanding Daktronics' presence in prominent sport facilities in Germany, Switzerland and Austria,” commented Daktronics International Market Manager Ben Aesoph. “We will be proactively engaging with stadium owners, operators, architects, engineers, consultants and integrators to help build their understanding of the latest LED display technology and control systems. Christoph will also be learning what our customers desire from the technology itself to aid in our product development process as we continually strive to enhance the wide range of sports products our company already offers.”
In this role, Odenthal looks to expand upon many notable Daktronics installations in the region, including Real Madrid, Borussia Dortmund, Tottenham Hotspur and Wembley Stadium.
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
Also find us at:
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
MEDIA RELATIONS:
Justin Ochsner
Marketing
tel 605-692-0200
Justin.Ochsner@daktronics.com