Daktronics Sales Expo 2026 to Feature New Product Launches, Co-Located Technical Training for Sign Companies

Annual event brings together sales and technical professionals for education, networking and product innovation

BROOKINGS, S.D. – Aug. 4, 2026 – Daktronics (NASDAQ: DAKT) will host Sales Expo 2026 and Hands-On Technical Training at its headquarters in Brookings, South Dakota, bringing sign company professionals together for expanded sales education, hands-on technical training and early access to new digital signage technologies. The event will feature the introduction of the company's See-Through LED Window Display and previews of advancements to its Fuelight and Galaxy product lines.

Sales Expo 2026 builds on the event's focus of helping sign companies grow their digital signage business through product knowledge, sales strategies and industry collaboration. Attendees will experience an expanded sales training agenda, designed to provide more time for learning and discussion around market opportunities, customer engagement and digital signage solutions.

For the first time, Daktronics will also host hands-on technician training during the same week as Sales Expo, allowing sign companies to send both sales and technical team members to Brookings for concurrent learning opportunities. The co-located training is intended to strengthen product expertise, installation knowledge and ongoing customer support capabilities.

Among the featured innovations will be Daktronics' See-Through LED Window Display, along with upcoming enhancements to the Fuelight and Galaxy product families. Product demonstrations and educational sessions will provide attendees with insight into how these technologies can help businesses create impactful digital communication experiences.

The event will also include networking opportunities, product showcases and technical workshops designed specifically for the sign company market. Sales Expo annually brings together sign professionals from across North America to learn about digital signage trends, product developments and business growth strategies.

Sign Design Contest Returns

Sales Expo 2026 will again feature the Sign Design Contest, recognizing creativity and innovation among Daktronics sign company partners. The competition showcases outstanding digital signage projects and provides attendees the opportunity to gain industry recognition among their peers. The contest was a featured component of Sales Expo 2025 and highlighted projects from sign companies across the country.

More information and registration details are available at Daktronics Sales Expo.