Daktronics Introduces Data Studio Football for College Marketplace
Cloud-based, real-time data interface supports football and integrates data sources directly into Daktronics Show Control for game-day productions
BROOKINGS, S.D. – July 16, 2024 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, introduces Data Studio Football, a cloud-based, real-time data interface for the collegiate football marketplace. This solution integrates with Daktronics Show Control and sources data directly from Genius Sports, the official stats provider of the NCAA via NCAA LiveStats.
The new offering is part of the Daktronics control solution ecosystem in Venus Control Suite. It ensures seamless access to the information and data that game-day producers want and need so they can deliver an engaging and memorable game-day experience.
“We’ve been working on this comprehensive stats platform to help bring dynamic storytelling capabilities to our sports customers, beginning with football,” said Bill Hadsell, Daktronics control solutions product manager. “It really brings the next level of data to the game-day producers' hands and lets them use it to engage their audiences in the way they feel is best. In this instance, those producers can leverage data in an app made exclusively for football.”
The data available to producers on game day ranges from offense to defense, player stats for rushing, receiving and passing, and situational data such as red zone efficiency, and much more.
“Highlighting defensive leaders in terms of tackles made, highlighting kickers with an engaging plot chart or showing a comparison chart of leading receivers for the game – all are possible in real-time with Data Studio Football,” added Hadsell. “Basically, if the producer has an idea for showing stats that are in the system, they can pull those into a visually appealing representation and send it to their digital displays in a matter of seconds. This connects with the fans and pulls them further into the game with meaning behind what they are seeing happen on the field.
“In addition to game and season stats, producers can retrieve and manage multiple data feeds including user-defined sources like spreadsheets and websites. These feeds help to create informative content such as current weather conditions or raffle drawings.”
Football is the first sport equipped with this Daktronics Data Studio offering and is available now for the 2024 season. The application is currently being developed for other sports. For more information on Data Studio Football, click here.
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
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Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
MEDIA RELATIONS:
Justin Ochsner
Marketing
tel 605-692-0200
Justin.Ochsner@daktronics.com