Gillette Stadium South End Zone

Daktronics Delivers Massive South End Zone Upgrade for Gillette Stadium

11,595-square-foot, HDR-capable video board installed this summer

BROOKINGS, S.D. – July 7, 2021 – When the New England Revolution host Toronto FC tonight at Gillette Stadium, fans will see the debut of a massive video display and lower ribbon board manufactured and installed by Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. The months-long installation project was recently completed and will provide fans attending games New England Revolution and New England Patriots highlights and replays on the new 11,595-square-foot, HDR-capable video display this summer.

“We’re proud to extend our partnership with Daktronics to enhance Patriots and Revolution fans’ gameday experience,” said Kraft Sports and Entertainment Chief Operating Officer Jim Nolan. “This new video board is best-in-class and we look forward to sharing it with our fans.”

The new south end zone video display will measure just under 53 feet high by 220 feet wide, officially providing 11,595 square feet of digital space to engage and entertain fans at multiple events held at the Gillette Stadium. This will be the seventh largest main display in professional football and the second largest in professional soccer.

It features 10-millimeter pixel spacing to deliver crisp, clear imagery to fans in every seat and incorporates industry-leading environmental protection ensuring it operates as expected in the Massachusetts weather.

“The improved size and resolution of this new video display will ensure fans are receiving the best possible experience that LED technology can provide today,” said Daktronics President and CEO Reece Kurtenbach. “We’re excited to continue our longstanding partnership with Gillette Stadium, the New England Patriots and the New England Revolution. These latest upgrades are sure to have a positive impact on the live event and fan experience for years to come.”

Below the main video display is a ribbon display featuring the same 10-millimeter pixel spacing technology. This display measures just over 3.5 feet high and matches the width of the main display at nearly 220 feet long. This board will be used throughout the year for sponsor activation.

The main display is capable of the latest in LED technology features including variable content zoning. This allows it to show one large image or to be divided into multiple zones to show any combination of live video, instant replays, up-to-the-minute statistics, graphics and animations, and sponsorship messages.

The installation is integrated into the entire production and audiovisual system at Gillette Stadium, which includes multiple existing Daktronics LED displays and Show Control system.

About Gillette Stadium

Gillette Stadium, located in Foxborough, Mass., is New England’s premier sports and entertainment venue. The 65,878-seat stadium is the full-time home of the NFL’s six-time Super Bowl Champion New England Patriots. Gillette Stadium is also the home field of the New England Revolution of Major League Soccer and one of the world’s top grossing concert venues, according to Billboard and Pollstar. Other notable sporting events held at Gillette Stadium include the 2016 NHL Winter Classic, international soccer matches, NCAA athletics, professional lacrosse, motor sports and the Massachusetts high school football state championships. Gillette Stadium also became the northeast’s first large-scale COVID-19 vaccination site, operated by CIC Health. For more information, visit or follow @GilletteStadium on Twitter, Instagram and Facebook.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at

Also find us at:
Daktronics on Facebook Daktronics on Twitter Daktronics on YouTube

For more information contact:
Justin Ochsner
tel 605-692-0200