BackLite Media’s “The Triple Crown” Setting the Benchmark with Daktronics Displays

The three new double-sided displays bring more than 700 square meters and 7 million pixels to Sheikh Zayed Road

BROOKINGS, S.D. – Oct. 28, 2021 – Helping the United Arab Emirates to rethink digital out of home advertising, BackLite Media has partnered with Daktronics to deliver The Triple Crown displays to Sheikh Zayed Road in Dubai. The three double-sided displays were installed this summer and unveiled October 1.

James Bicknell, CEO, BackLite Media commented, “We are proud to partner with Daktronics to bring their cutting-edge, high-quality displays to Sheikh Zayed Road. The customer service, attention to detail and quality of product has been second to none. We look forward to continuing to expand our partnership with the rest of the digital products we will soon be installing.”

Three double-sided displays, each measuring 8 meters high by 16 meters wide, combine for more than 700 square meters of digital space and more than 7 million pixels. All displays feature 10-millimeter pixel spacing, incorporate industry-leading environmental protection and Daktronics’ high contrast technology for vibrant color reproduction.

The uniqueness of these displays, located within viewing distance of each other is sure to capture attention and showcase BackLite Media’s offering as these displays are “Desirable by Design.”

“BackLite Media set the standard in the industry with their traditional backlit displays; they are now doing the same for digital displays,” says Mathieu Verbraken, development manager at Daktronics Dubai. “It’s a privilege to work with their great team. They have pushed us to deliver a world-class solution that fit their expectations. They set a new benchmark, not only for the Middle East, but on a global scale, for how digital displays should be designed and sold. Having chosen Daktronics to supply the LED technology elevates the viewing experience to match their luxury client portfolio.”

With the digital aspect of these displays, they can change content at a moment’s notice or be used in conjunction to highlight a single advertiser across all six display faces to appeal to those traveling in both directions. This installation is offering unique time slots for advertising, including a 24-second option to deliver an uninterrupted, detailed and immersive message.

Daktronics provides digital technology solutions that offer flexible scheduling for multiple advertisers as well as quick and easy changes in content. Additional services provided to the OOH industry add value and generate revenue for customers. For more information on digital billboard technology, visit www.daktronics.com/OOH.

About BackLite Media

BackLite Media is a specialist, premium supplier of outdoor media with a reputation for unique, high quality, sign designs. They are a key partner with the Roads and Transport Authority in Dubai and hold over 100 prime locations on Sheikh Zayed Road. Backlite Media operate high profile malls and cinema advertising in the UAE, and they partner with Merex to manage the extensive digital networks installed at Dubai's key outdoor retail and leisure destinations such as CityWalk and The Beach.