​Daktronics Expands Digital Billboard Offering, Installs New Product For Lamar Outdoor Advertising

High-resolution display options are ideal for close-viewing audiences in urban environments

BROOKINGS, S.D. – Apr. 18, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announced today the release of its small format digital billboard line. Designed for urban environments and wallscapes, the product is intended for close-viewing audiences like downtown pedestrian traffic areas, transportation hubs, or tourist areas. Lamar Outdoor Advertising is the first to install this new product in downtown Des Moines, Iowa, this past winter.

"We are truly thrilled with our new Daktronics 10-millimeter wallscape," said Tim Jameson, Lamar VP/Iowa-Nebraska territory manager. "Our location is very unique in that it sits in the heart of downtown Des Moines on the side of a parking garage in the middle of an entertainment district. It sits high enough for road traffic but low enough for foot traffic and the farmers market is literally on the ground below this beautiful new display. We couldn't be more pleased about the clarity of colors that it produces. I just wish all of our digitals looked this awesome."

Available in both 8- and 10-millimeter line spacings, these high-resolution, small-format displays use SMD (surface-mount device) LED technology, enabling up-front viewing, wide viewing angles and the ability to cut through sun with adjustable, high-brightness.

"Advertisers are looking for uninterrupted ways to communicate their brand and messages with flexible, real-time advertising options," explains Collin Huber, Daktronics Out of Home market manager. "Our recent addition of high-resolution advertising displays offers the same amazing image quality and reliability as our roadside displays. This allows advertisers to expand their inventory and capture new audiences with pristine messages in prime, urban locations, ultimately generating more revenue for our display partners."

Huber also noted the new display line features an easy-to-install design that can mount to pole, wall or existing display structures to expedite the installation process.

"Some of the challenges with installing traditional digital displays in these prime locations are the installation complexities," explains Huber. "Our urban display line was designed to get a display up and running quickly, reducing cost and minimizing distractions on the street."

Daktronics new digital billboard offering uses an embedded control system and the option to support third-party systems. It also features SmartLinkTM technology allowing users to power down a display remotely, avoiding unnecessary trips to the display site.

The urban display line is part of Daktronics full digital billboard offering, which in addition to the new 8- and 10-millimeter offerings, also includes 13-, 16- and 20-millimeter options as well as its high-resolution street furniture line, launched earlier this month at Digital Signage Expo. Daktronics has led the industry in innovation since installing their first digital billboard in 2001.