Daktronics Deploys #DakGivesBack To Celebrate 50 Years In Business

Every month in 2018 will have an initiative of giving back to local communities

BROOKINGS, S.D. – May 4, 2018 – As part of Daktronics (NASDAQ-DAKT) celebrating 50 years in business, every month in 2018 will have a #DakGivesBack initiative to give back to local communities where company employees live. In April, the company is encouraging employees to pay it forward and participate in random acts of kindness happening throughout the month.

"The #DakGivesBack campaign was designed as a way for our employees to celebrate the company's 50th anniversary while making an impact in their local community," says Laurie Smith, Daktronics commercial sales coordinator supervisor. "We are encouraging our employees – not only in the United States, but around the globe – to get involved."

The initiative kicked off in January as employees donated food items, time and money to local food banks as adults and children face hunger in every community. It was followed up in February with donations to local domestic abuse shelters including clothing, supplies and other essential items to help their victims live free from violence.

For March, employees were encouraged to volunteer their time at local youth programs with a goal of contributing to 50 youth organizations during the month. Donating time for youth ranged from volunteering at libraries, children's hospitals, sports organizations, tutoring and any other activity helping to enrich the lives of the youth on a local level.

"Celebrating our anniversary by giving back is staying true to who we are as a company," added Smith. "It's a great reminder of our core values of honest, helpful and humble."

As part of April's initiative, international "pay it forward" day is on April 28th, and employees are encouraged to participate on this day as well as all month long.

In May, the company's #DakGivesBack focus will be on environmental awareness while June will be focused on building your community.