​Daktronics Deploys #DakGivesBack To Celebrate 50 Years In Business

Every month in 2018 will have an initiative of giving back to local communities

BROOKINGS, S.D. – May 4, 2018 – As part of Daktronics (NASDAQ-DAKT) celebrating 50 years in business, every month in 2018 will have a #DakGivesBack initiative to give back to local communities where company employees live. In April, the company is encouraging employees to pay it forward and participate in random acts of kindness happening throughout the month.

"The #DakGivesBack campaign was designed as a way for our employees to celebrate the company's 50th anniversary while making an impact in their local community," says Laurie Smith, Daktronics commercial sales coordinator supervisor. "We are encouraging our employees – not only in the United States, but around the globe – to get involved."

The initiative kicked off in January as employees donated food items, time and money to local food banks as adults and children face hunger in every community. It was followed up in February with donations to local domestic abuse shelters including clothing, supplies and other essential items to help their victims live free from violence.

For March, employees were encouraged to volunteer their time at local youth programs with a goal of contributing to 50 youth organizations during the month. Donating time for youth ranged from volunteering at libraries, children's hospitals, sports organizations, tutoring and any other activity helping to enrich the lives of the youth on a local level.

"Celebrating our anniversary by giving back is staying true to who we are as a company," added Smith. "It's a great reminder of our core values of honest, helpful and humble."

As part of April's initiative, international "pay it forward" day is on April 28th, and employees are encouraged to participate on this day as well as all month long.

In May, the company's #DakGivesBack focus will be on environmental awareness while June will be focused on building your community.

​About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

Also find us at:
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Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact:
MEDIA RELATIONS:
Justin Ochsner
Marketing
tel 605-692-0200
Justin.Ochsner@daktronics.com