Barrett Outdoor Partners with Daktronics for New Digital Billboard

BROOKINGS, S.D. – Sept. 26, 2017 – A recent purchase for Barrett Outdoor, a new digital billboard dots the Connecticut skyline, manufactured by Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. Barrett Outdoor, based out of New Haven, Connecticut, plans to sell advertising space on the DB-6400, measuring 14 feet high by 48 feet wide.

"This was our fourth and easiest digital installation. The board sold out immediately and the market noticed the exceptional quality of the display," commented John Barrett, a partner of Barrett Outdoor. "It's built to last, there is incredible attention to detail and the Daktronics team is great to work with."

A powerful new product in the Out of Home market, the DB-6400 features Snap Calibration, a brand-new calibration technology Daktronics recently introduced to the market. Snap Calibration allows technicians to replace modules in the display and press a button remotely to calibrate them to match the surrounding modules. This results in less time on site and enhanced lifetime image quality.

"This project was seamless and a notable install due to Adam Buehler, Barrett Outdoor's operational manager. He had everything prepared and ready to go; it was effortless and smooth," said Courtney Ericson, Daktronics regional Out of Home sales executive. "They are a talented outdoor company and super active within their community. This was more than just a sale; it's the beginning of a beautiful partnership."  

Known for long lifetimes with consistent, industry-leading performance and low power consumption, Daktronics LED video and messaging display technology provides value and excitement for years to come.

Digital technology provides a flexible solution for scheduling messages for multiple advertisers and allows for quick and easy changes in content.