Frisco RoughRiders Have Fans Running Wild With Content Games on Daktronics Displays

Daktronics Creative Services helps add to the fun with game suggestion

BROOKINGS, S.D. – June 22, 2018 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has helped the Frisco RoughRiders bring an extra level of fan engagement to their game-day productions with fan games and races on the team's field level video displays.

This year, through their "Riders Run Series" the RoughRiders have challenged their fans to outrun a Tyrannosaurus Rex, a sponge from a children's television show and a well-known fictional pirate. These games were executed using Daktronics Show Control System to trigger the animations across the displays.

The production team drew inspiration from the "Beat the Freeze" promotion of the Atlanta Braves between-inning entertainment. Putting the fans' opponent on the LED display content gave the team more flexibility to match the races with different themed ideas. It also brings to life a digital space typically reserved for advertising, adding another level of fan engagement to energize the crowd.

"I wanted to create an interactive LED game to match the promotions we were running this season, but with a twist that made it unique to the RoughRiders," said Garret Young, manager of game entertainment for the Frisco RoughRiders. "The layout of our three Daktronics outfield LED displays gave me the idea to make fan races. We released the biggest promotional schedule in baseball history this season, so I have a lot of material to work with."

The RoughRiders used their Show Control System to time the content playback to align with contestants on the field. They created buttons to trigger animations at different points during the race including starting the clock, starting animations on individual displays as the contestant advanced further through the race and ending with a moment of exclusivity on all displays when the contestant wins.

With the success of the first few races, Daktronics Creative Services reached out to the RoughRiders with the idea of a searching game similar to "Where's Waldo?" for their own mascot. Teddy Roosevelt.

"After seeing the races the RoughRiders were doing, we started brainstorming new ideas and landed on the 'Where's Teddy?' idea," said Brett Hansen, account manager for Daktronics Creative Services. "It involved a contestant running from display to display pointing to Teddy before he disappeared behind a building or off-screen. It was a fun addition to the RoughRiders race series and the crowd enjoyed the entertainment between innings."

Interactive games such as the LED race series and "Where's Teddy?" are powered by Daktronics Show Control System help improve the overall fan experience while bringing new ideas to live game-day productions. For more information on Show Control, visit

About the RoughRiders

The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and play their games at beautiful Dr Pepper Ballpark in Frisco, Texas. The team was founded in 2003 and has finished first among all Double-A franchises in attendance in each of the last 13 seasons (2005-2017). In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Choctaw Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 140 former RoughRiders players have gone on to play Major League Baseball, including All-Stars Chris Davis, Adrian Gonzalez, Ian Kinsler and Neftali Feliz, as well as current Rangers stars Elvis Andrus, Rougned Odor and Nomar Mazara. For more information on the Frisco RoughRiders and Dr Pepper Ballpark, please visit or contact Ryan Rouillard at

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at

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For more information contact:
Justin Ochsner
tel 605-692-0200