Your Message Here: Video Board Messages and Revenue Generation

Generate revenue. Create a shared experience. Give back. All with video board messages.

Daktronics Control Panel on 10/15/2018

Categories: High School Sports, Pro Sports and Colleges

You likely have fond memories of attending sporting events where a marriage proposal or birthday well wishes have appeared on the video display. These messages are a fun way for fans to share big news and make their favorite team a part of their important day.

In addition to creating a more connected experience and lasting memories associated with your brand, these messages are also a way for teams at all levels of play to generate additional revenue. Common announcements include:

  • Birthdays
  • Marriage proposals
  • Anniversaries
  • Birth announcements
  • Bachelor and bachelorette parties
  • Other congratulatory announcements

As fans pay for these messages, they also continue to get more creative with the announcements they submit. More graphics and customized images are being submitted with their messages to help personalize the experience while also associating with the team and venue.

Aside from increasing revenue and helping to fund your display, some teams have opted to use this as a way to give back to the community. For example, the Milwaukee Brewers promote their Scoreboard Recognition Program, supporting nonprofits with the funds raised from the sale of messages on their displays.

Generate revenue. Create a shared experience. Give back.

Start by assessing your process for selling and promoting messages on your video boards this season!