Could Indoor Be the Next Frontier in Out of Home Advertising?

Indoor video walls are an accelerating trend in digital signage. The Daktronics line of Narrow Pixel Pitch (NPP), or fine pixel pitch, LED video walls can open exciting new doors for you in Out of Home advertising.


Categories: Out of Home Advertising

New opportunities

Video walls provide the option for close, indoor viewing, previously restricted to static advertising and LCD screens. This product challenges the LCD standard when it comes to close viewing. The tighter pixel spacings create a detailed, seamless appearance, adding an element of luxury and high quality to the area. The high brightness of these LEDs produces impactful images in a variety of lighting conditions.

Consider a location such as our Times Square office building filled with businesses and tenants, each needing an engaging environment. Your OOH company could be managing indoor displays wherever there is empty space. You could possibly use a 10-year contract, with “rent” paid to the building owner, like land rent in outdoors.

New possibilities include local airports, malls, convention centers, corporate headquarters, high-end retail, clubs, bars, sports books and casinos. And, depending on the applicable code language at your indoor location, permitting restrictions will be far less than traditional roadside billboard locations.

The Image your customers want

Our revolutionary NPP product design will set your inventory apart. Experience the same lifetime image quality you’ve come to expect with our proven outdoor LED products. Daktronics narrow pixel pitch products offer dependable performance and are engineered, assembled and tested in our state-of-the-art manufacturing facilities in Brookings, SD. We currently offer 1.2 mm, 1.5 mm, 1.9 mm and 2.5 mm pixel spacings, available for shipment now.

Venus Control Suite, Daktronics proprietary control solutions, makes it easy to control all your digital display inventory. For basic to advanced users, our control solution provides a powerful tool for all your needs, from traditionally scheduled advertisements to trending interactive video campaigns. Did we mention you can schedule displays from your mobile device? You can!

Video walls for indoor environments may be outside of your current business strategy; we can help you get started generating revenue in this space. Our narrow pixel pitch products have been designed for rapid, cost-effective installation on the front end, tested for performance and designed with a proprietary “floating magnet” design making service fast and efficient for the life of the display.

Differentiate your inventory and grow your revenue with Daktronics wide array of indoor LED solutions. See how other Daktronics customers harness this technology to make a lasting impression.